Do You Have a “We” Site?

by Melanie Rembrandt, on January 10, 2011

Welcome to our site.
We are the leader in widgets.
Our widgets are the best.
We use innovative technology.
You should buy our widgets because blah, blah, blah.

Yes, this is terrible copy for your site. But look at all
the businesses out there that use this kind of language.

And while you may not want to admit it, you could be guilty!

Take a look at your home page, and answer these questions:

(Be honest. After all, it is the New Year and time for a “fresh start.”)

  1. Does your first paragraph start with the word “We”?
  2. Do you use over-used words like leader, best, innovative, and first?
  3. Do you talk about how great your business is?
  4. Do you list a bunch of products and services right away?
  5. Do you focus on features and not benefits?

: so, how did you do?

If you answered “Yes” to any of these questions, it’s
time to make some changes to your online copy:
changes that can significantly increase site traffic and
new sales.

I’m not kidding.


You have just a few seconds to impress
people who visit your site. And if you don’t tell them
the “juicy” stuff first, “ba bye” potential new customers!

To help you fix these issues, here are a few suggestions:

  • Hire an SEO copywriter, if possible.In the long-run, you’ll save time and money and have
    a site that brings in new visitors and sales.
  •  Review your site.

    If you can’t hire a professional SEO copywriter, start
    with an overview of your site. Remove all of the language
    that has to do with how great your company is and the
    features you provide.Replace this with simple information on how your
    customers will benefit from using your products
    and services.
  •  Provide answers immediately.

What do you want potential customers to know as
soon as they get to your home page?

What solution do you offer for their problem?

Give visitors the information they need so they
know they have reached the right place, right away.

Keep it simple.

Guide site visitors, and make it easy for them to learn
how you can help them and what they need to do
get assistance.

Ensure that your links work and that your purchasing
process is quick and convenient.

Provide contact information.

Duh. This is a simple one but often ignored. If customers
have questions, make sure they can reach you and get
answers fast.

Good first impressions can mean the difference
between making a sale or losing it to the competition.

These are just a few, quick tips to help improve your site fast. By
making these changes, you help visitors get the information they
need to purchase your products and services.

After all, it’s about them, not you. And your “we” site needs to go
“We, We, We, all the way home!”


{ 4 comments… read them below or add one }

Melanie Rembrandt, January 21, 2011 at 9:18 am

Hi Stephanie,

Thanks for your nice note, and I’m glad to hear the blog was helpful.

If you’d like assistance improving your site more, check out the free information I provide at and via my book, “Simple Publicity,” at Have a great day, and all the best with your site!


Stephanie BuckeyeVA Fish January 21, 2011 at 9:12 am

Great tips Melanie!
I took you advice and rewrote much of my homepage, using your tips in today’s post. Have a great weekend!

Melanie Rembrandt, January 14, 2011 at 2:10 pm

Hi Cynthia,

Thanks for your comment. I think it depends on the company. Sometimes I get an immediate response from the generic e-mails, and other times, I really wish I had a specific person to contact!


Cynthia Kocialski January 14, 2011 at 9:17 am

My personal annoyance about websites is the info@….com contact. Have you ever tried to contact these info@ addresses and got nothing? It’s like publishing an 800 phone number and then having no one to answer the phone.

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