How to Avoid SEO Rip-Offs

by Melanie Rembrandt, www.rembrandtwrites.com on March 14, 2011

Have you been ripped off by a search engine optimization
copywriter (SEO)?

Well, I just heard from another entrepreneur who hired a
big, SEO research firm. Unfortunately, things did not go
well, and this new business owner needed some help.

With this in mind, I thought it was time for a quick review so here are:

The top 3 Ways to Get the Best Results from your
Search Engine O
ptimization Copywriter:

1. Research.

When hiring a new SEO copywriter, have an extended conversation
with that person and get all of your questions answered. (Ask about costs,
expected results, timeframes, what is involved in reaching your
specific goals, etc.)

Also, call references, review work-samples and check for a good rating
with the Better Business Bureau.

This way, you’ll have some confidence starting your work relationship
and know what to expect.

2. Communicate.

Once you start working together, keep in touch with your SEO copywriter on
a weekly basis. You should know the status of all current and pending activities
at all times.

And when you start a Pay-Per-Click campaign, launch a new Website,
send out an e-mail auto-responder series or have another SEO project in place,
ask for a report.

Since it is SEO, you can track clicks, top keywords, open rates, and other
data to see what is working and what isn’t.

3. Review.

When you have some data for your SEO projects, review them with your SEO
professional.

Stop the campaigns that are not getting results. Change keywords,
overall copywriting, e-mail distribution times, subject lines, and more.

Then, test the variances to see what works best.

Your SEO copywriter should keep track of the changes and keywords
in a main database (note that you should own this database and
all materials your SEO person creates for your business).

Communication is Key.

SEO is an ongoing process of research, tracking and changing so it’s essential to
talk to your SEO copywriter on a regular basis and have a good, working relationship.

By monitoring activities and knowing which keywords and processes
provide the best results, you can make the appropriate changes quickly.

This way, you save time and money while reaching your goals faster. More
importantly, you will know what is going on and avoid being ripped off!

Do you have questions about SEO copywriting and how it can help
your business boost sales fast? Please write to me here or at
www.rembrandtwrites.com.

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