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3 Tips to Improve Your Copy Fast

by Melanie Rembrandt, www.rembrandtwrites.com on January 18, 2012

Are you an entrepreneur handling every aspect of your new, small business? If so, you are probably writing all of your marketing materials and Website copy.

While you may not be able to afford a professional, search engine optimization (SEO) copywriter yet, there are some things you can do to improve your copy, and they won’t cost you anything but a little time.

Ready? Here are:

3 Ways to Improve Your Copy in Less than 60 Minutes:

1. Change all of your passive verbs to active verbs.

Check your copy to see if you are writing in the past tense. (“Our customers saved money. The new widget helped our clients.”) Then, change all of your verbs to action verbs. (“Our customers save money.” “The new widget helps our clients.”)

It’s a simple step that can make old copy sound fresher and more exciting.

2. Get rid of sentences that start with “We.”

When you read your copy is it all about your business, product features and how great your services are?

Boring!

Your customers want to know what’s in it for them. Instead of using “We,” use “You.”

For example, your copy might say:

“We provide the leading service in the country for washing windows and have been in business for over 25 years.”

Instead, you might say something like this:

“Enjoy squeaky clean windows in minutes! Relax working with professionals who have over 25-years of experience in the window-washing industry.”

You get what I mean. Stress the benefits you offer your customers… not how great you are!

3. Shorten your paragraphs.

This is an easy one. Shorten the length of your sentences and paragraphs. Make it as easy as possible for customers to read your copy.

After all, are you more likely to read a long page of text or short and simple paragraphs?

 

A Few Quick Changes Can Lead to Better Results.

These may seem like simple changes, but they can make a big difference to your written materials. By including active verbs, benefits and user-friendly paragraphs, your copy will be more exciting and easier to read, and that just may be what your business needs to bring in more sales!

For more information on SEO copywriting and increasing site awareness, please see the entries here.

 

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