Are You Using Organic SEO?

by Melanie Rembrandt, on November 28, 2012

Search Engine Optimization Offers a Competitive Advantage

Many people often ask me to set up their SEO pay-per-click advertising strategies and campaigns. But one of the first things I ask is…

What about organic SEO?

Organic search engine optimization (SEO) is when you get a lot of people to visit your site without paying for advertising. However, many businesses ignore this valuable, marketing tactic. Yes, it’s great to have a pay-per-click campaign to increase site traffic using paid, advertising placements, but this costs money. And whether you have the funds available for advertising or not, it’s essential to take advantage of organic SEO.


While it will take some research time and effort, the results are well worth it. Good, organic SEO tactics and strategy will take your page to the top of the search engines for your keywords. Plus, potential customers will see these placements as more credible than paid advertisements.

How does organic SEO work?

You may be wondering how this mysterious, organic SEO works. It’s simple. A trained, SEO copywriter researches the keywords people are actually looking for online in relation to your products and services along with competitor information. Then, they use this data, along with common sense terms, to develop your SEO keyword list and a strategy on how to use the keywords.

At this point, your copywriter will add the appropriate words, links and tags to your online copy, in the right places, and follow your overall, SEO strategy. Then, your pages will be monitored and updated accordingly on a regular basis.

The results? Top, search-engine-rankings that beat the competition and bring in new customers!

And you can do your own, organic SEO, but a trained copywriter who writes “copy that sells” is well worth the money. You’ll end up getting better results than if you do it yourself. Plus, you’ll save a lot time and effort from writing and coding when you should be focused on your core, business activities.

Don’t forget organic!

The buzz today is all about eating organic fruits and vegetables. Well, this also goes for your SEO!

By creating an organic, SEO keyword strategy, you can take your site to the top of the search engines for the words your target-audience-members are looking for. It’s cost-effective, but more important, you’ll provide valuable information people will want to tell their friends about.

For help with your SEO copywriting, please write to me here.


{ 2 comments… read them below or add one }

Melanie Rembrandt, December 7, 2012 at 4:51 am

Good points Norman. I’ve seen many small businesses get to the top of the search engines and stay there, strictly with organic SEO, so I always suggest business owners with small budgets start there and then go to paid advertising. Organic SEO also offers more credibility. Thanks for your input.

Norman December 4, 2012 at 3:50 am


Organic SEO is great, but usually works in long term onmly, while PPC is useful for getting short term traffic. Also, don’t forget that PPC is great in highly competitive markets, where virtual marketplaces, like Amazon covers the first page of SERPs and an average-Joe company has less chance of getting on the first page. Finally PPC tends to provide visibility on a higher range of keywords, unlike typical SEO where the focus is on a smaller set of phrases.
I say organic search should have higher priority but PPC is important as well.

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