3 Tips to Small Business Public Relations Success

by Melanie Rembrandt, www.rembrandtwrites.com on February 21, 2013

What is small business public relations?

If you are a new entrepreneur, you’ve probably heard of using press releases and publicity to help boost awareness for your products and services. However, you may not know exactly what public relations is and what it can do for your business.

Small business public relations is really just building buzz to help reach your specific goals. With this in mind, here are some ways to avoid being overwhelmed by all of the information out there and focus on the public relations activities important to your small business success.

3 Tips to Small Business Public Relations Success

1. Get your Website in shape.

This may be obvious, but before you do anything related to public relations or contacting the media, be sure that your Website looks professional, all the links work and that you have adequate contact information available.

While you may want to tell media members about your new product or service right away, confirm that your Website is ready for action! After all, all media members will visit your Website to get more information, and you want to make a good impression.

2. Prepare an SEO press release.

Look at templates for press releases on www.prnewswire.com and write a simple press release following this style. If you are not a good writer, hire a search engine optimization (SEO) copywriter to help you.

That person can write a release for you that contains your main keywords. This is important so that you get the most out of your release possible, and people can find you more easily online via the search engines.

Once you have your release ready, don’t send it out. Instead…

3. Call media members directly.

When you are ready to talk to media members about your business, do just that. Conduct research and then call specific media-members and pitch a unique story they will be interested in hearing about. At that point, the reporter may want more information, and you can send him or her your press release.

If that reporter wants “first dibs” or an exclusive on your story, wait to distribute your press release to others. If not, or you haven’t had any luck reaching media members, post your release via a low cost distribution tool online or simply post your release on free sites related to your industry or target market.

The Key to PR Success

When it comes to small business public relations, you don’t need to spend a lot of money. Simply get your Website posted with the appropriate information, create an SEO press release with your news and start talking to specific media-members. Then, repeat the process. This way, you can start to increase awareness for your new products and services and build sales so you can move on to more detailed, PR efforts.

For additional tips on small business public relations to help you increase sales, awareness and credibility, click here.

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