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Why SEO Content is Important, Really

by Melanie Rembrandt, www.rembrandtwrites.com on June 13, 2013

Content management and good copy skyrocket rankings

I know you love the big graphics, videos and short descriptions on your Website.

“That’s what the competition is doing, and our customers love it.”

“People only want to read short headlines and move on.”

But, are you sure about that?

It may be time to check your Google Analytics because…

SEO Content, or Content for Search Engine Optimization, is Vital to Business Success

According to HubSpot’s SEO report here, “the more keyword rich content you generate, the more search engines will find (and love) you.”

And in a recent article in The Huffington Post, “When It Comes to SEO, Content is King,” author Jeff Quipp agrees. “If businesses today want to rank in search results, they’ll find that Google is looking for high quality, unique content on their website — and lots of it,” he states. “And the trend seems to be that the old adage ‘content is king’ will only grow in importance in the coming months and years.”

Why Is SEO Content so Important?

With all of the search engines now penalizing Websites filled with keywords only, quality content is making a comeback. If you provide valuable information to site visitors, they will tell their friends about your business, look at what you have to offer, and be more likely to become customers.

And isn’t the whole point of a Website to get your message across and have people use your information and buy your products and services?

With this in mind, here are a few questions to ask to increase your site rankings with SEO copy:

1. What’s Going On With Your Site Analytics?

Take a look at your site stats. What are people viewing most on your site? Is your bounce rate high on your Home page?

It’s probably because people look at the information and move on. You are not keeping their attention. Hint… They want more valuable and interesting information!

2. Are You Providing a Simple, Call-To-Action?

Let’s say you get a ton of people to your site. Big deal. If they aren’t buying your products and services, what’s the point?

When people visit your site, you should make it easy for them to find the information they are looking for. Guide them through the process with specific, landing pages that have one message per page. Then, provide one link, e-mail or phone number. This way, you can track and test the information and change the things that are not working on the page.

What do you want your site visitors to do on your site?

It’s up to you to give them the information, help solve their problems, and take them where you want them to go.

3. What SEO Content Can You Offer?

If your bounce rates are high, your site rankings are low and you need to increase sales, it’s time to turn to SEO content. Start writing blogs, articles, newsletters, and Website content that your customers will want to read. Add be sure to add the appropriate SEO keywords, links and coding in the process.

If you’re not sure how to do this and just don’t have the time, by all means hire an SEO content management strategist to help you. That person can provide current content for your customers and help keep you at the top of the search engines.

Long, SEO Content Will Help You More Than You Know.

While you may think copying the layout of a competitor’s site, or just having “short and sweet” content on your Website, is the way to go, think again. Your competitors may have short copy on their sites, but how do you know if their sites are working for them or not?

In today’s competitive, online world, if you don’t have lots of copy, or content, on your site with the specific, SEO keywords and coding in place, you are missing out on sales. Period.

By providing content (I suggest at least 300 words per page), you’ll significantly help your company increase site traffic, customers and word-of-mouth. And if you don’t believe it, give it a try and test some of your Website pages with longer, SEO copy. You have nothing to lose, and a lot of new customers to gain!

 

Let me know how it goes, and if you need more help with this, please contact me or check out the SEO articles here.

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