Are You Getting A Great ROI From Your Content?

by Melanie Rembrandt, www.rembrandtwrites.com on February 18, 2014

Boost sales, awareness and credibility with the right copy.

It’s February, and hearts and flowers are everywhere. With this in mind…

Do you “love” the ROI you’re getting from your content?

If not, there are three simple things you can do right now to get better results from all of your marketing copy:

1. Shorten things up.

People like to read short lines. Review your copy and shorten all of your sentences and paragraphs.

Get to the point!

Your customers will know exactly what you have to offer – right away.

2. Make it easy to understand.

When you are finished writing, read what you wrote aloud.

Does it make sense?

Have someone else read it. Did it make sense to them?

Your copy should be easy to read and understand without much effort.

3. Create a simple path to follow.

At the end of your short paragraphs, what do you want your readers to do next?

Make sure you have a link to another blog entry, “Buy Now” button or something else.

Spell out the path you want your customers to take.

Improved Copy = Better Sales

These are just a few things you can do right now to improve all of your marketing content.

They may seem simple, but they work.

Soon, you’ll see sales increase and start to love your marketing content once again.

 

What are you going to do right now to improve your copy?

 

And for additional tips on creating better content for your customers, click here.

 

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