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5 Reasons Why You Should NOT Hire a Content Strategist

by Melanie Rembrandt, www.rembrandtwrites.com on June 11, 2014

Did you know this can happen?

You are swamped with work. There are looming deadlines, big meetings, employees, and phone calls to manage. Plus, you need to be home in time to attend a family softball game, sneak in a workout, take out the garbage, and prepare for your day tomorrow.

There is a lot going on, but you insist on trying to do everything yourself – especially your own marketing and writing. Why is this a big mistake? Well, here are…

5 Reasons You Should NOT Hire a Content Strategist

  1. You want to waste time.

An experienced, content strategist knows how to organize data, create an editorial calendar based on overall, business goals, write quickly, and provide valuable information your audience will want to read and share with others. Plus, they can monitor content, see what works and what doesn’t, and make the appropriate changes for the best results.

If you are not a trained copywriter, you can spend a lot of time writing haphazardly with minimal results.

  1. You like to give a bad, first impression.

If you are not aware of current, Associated Press writing guidelines, and do not have excellent grammar and spelling skills, you could be posting content that has blatant mistakes and not even know it.

If this is the case, site visitors and potential customers are going to wonder just how professional your business is and if you really pay attention to detail.

  1. You don’t want to focus on core responsibilities.

At some point, you need to ask yourself if you are writing content just to avoid your core responsibilities at work. While writing your marketing materials may be fun, do you really need to spend your valuable time on it? And is your content really that good? Be honest!

  1. You like to stay at the status quo, struggling to grow your business.

Good content strategists can help your business boost sales fast and surpass the competition. They know what your audience wants and write the correct content at the right time. Plus, they can add search engine optimization keyword-phrases and coding to increase online awareness.

  1. You don’t mind losing thousands of dollars.

If you decide to write your own content, just how much money are you wasting?

There is the time you spend writing. There is the time you spend reviewing and fixing errors in your copy. And there is the time you spend away from your core responsibilities. If time is money, you are wasting thousands of dollars! Plus, you are missing out on all of the extra revenue that a content strategist can bring into your business.

Content Strategists Are Well Worth Their Fees.

If you get a proposal from a content strategist, and it seems fairly high, think about it. Their fees can well outweigh the resources you are wasting on writing your own copy, or having an intern or “cheap” writer, prepare your content.

After all, experienced, content strategists develop a specific, editorial calendar for your content based on your marketing goals. Then, they write all types of content (articles, blogs, press releases, tip sheets, newsletters, e-mails, Website landing pages, etc.), add SEO and monitor their work in a specific way to reach specific goals.

From this, you save a massive amount of time and money while providing valuable information to your target market that they will want to share with others.

Now, do you still want to write your own content?

 

For help with your content-strategy needs, please write to me here.

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