Why SEO Content is Important, Really

by Melanie Rembrandt, www.rembrandtwrites.com on June 13, 2013

Content management and good copy skyrocket rankings

I know you love the big graphics, videos and short descriptions on your Website.

“That’s what the competition is doing, and our customers love it.”

“People only want to read short headlines and move on.”

But, are you sure about that?

It may be time to check your Google Analytics because…

SEO Content, or Content for Search Engine Optimization, is Vital to Business Success

According to HubSpot’s SEO report here, “the more keyword rich content you generate, the more search engines will find (and love) you.”

And in a recent article in The Huffington Post, “When It Comes to SEO, Content is King,” author Jeff Quipp agrees. “If businesses today want to rank in search results, they’ll find that Google is looking for high quality, unique content on their website — and lots of it,” he states. “And the trend seems to be that the old adage ‘content is king’ will only grow in importance in the coming months and years.”

Why Is SEO Content so Important?

With all of the search engines now penalizing Websites filled with keywords only, quality content is making a comeback. If you provide valuable information to site visitors, they will tell their friends about your business, look at what you have to offer, and be more likely to become customers.

And isn’t the whole point of a Website to get your message across and have people use your information and buy your products and services?

With this in mind, here are a few questions to ask to increase your site rankings with SEO copy:

1. What’s Going On With Your Site Analytics?

Take a look at your site stats. What are people viewing most on your site? Is your bounce rate high on your Home page?

It’s probably because people look at the information and move on. You are not keeping their attention. Hint… They want more valuable and interesting information!

2. Are You Providing a Simple, Call-To-Action?

Let’s say you get a ton of people to your site. Big deal. If they aren’t buying your products and services, what’s the point?

When people visit your site, you should make it easy for them to find the information they are looking for. Guide them through the process with specific, landing pages that have one message per page. Then, provide one link, e-mail or phone number. This way, you can track and test the information and change the things that are not working on the page.

What do you want your site visitors to do on your site?

It’s up to you to give them the information, help solve their problems, and take them where you want them to go.

3. What SEO Content Can You Offer?

If your bounce rates are high, your site rankings are low and you need to increase sales, it’s time to turn to SEO content. Start writing blogs, articles, newsletters, and Website content that your customers will want to read. Add be sure to add the appropriate SEO keywords, links and coding in the process.

If you’re not sure how to do this and just don’t have the time, by all means hire an SEO content management strategist to help you. That person can provide current content for your customers and help keep you at the top of the search engines.

Long, SEO Content Will Help You More Than You Know.

While you may think copying the layout of a competitor’s site, or just having “short and sweet” content on your Website, is the way to go, think again. Your competitors may have short copy on their sites, but how do you know if their sites are working for them or not?

In today’s competitive, online world, if you don’t have lots of copy, or content, on your site with the specific, SEO keywords and coding in place, you are missing out on sales. Period.

By providing content (I suggest at least 300 words per page), you’ll significantly help your company increase site traffic, customers and word-of-mouth. And if you don’t believe it, give it a try and test some of your Website pages with longer, SEO copy. You have nothing to lose, and a lot of new customers to gain!

 

Let me know how it goes, and if you need more help with this, please contact me or check out the SEO articles here.

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Beware What You Post and Publish!

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by Melanie Rembrandt, www.rembrandtwrites.com on June 6, 2013

SEO content, business procedures and PR stories are protected!

Earlier this week, I attended a seminar by an FBI Search and Recovery Diver. He showed us all of his high tech equipment and talked about how he searches for missing people, evidence, and other items underwater. And while it was cool to try on his 35-pound mask, one thing he said really stood out to me…

“People think they can just throw things into a body of water, and they won’t be found. They are wrong.”

This same idea is true on the Web.

For example, many people don’t realize that if you post something on the Web or send an e-mail and then delete it, that information is still out there in cyberspace.

If someone wants to find it, they can.

The same goes with copying content (like articles, newsletters, blogs, eBooks, etc.), business procedures (search engine optimization, or SEO, strategies, Website layouts, e-mail campaigns, etc.), and intellectual property. If you plagiarize information from others, it will always be there, and others will know. The same goes if you post erroneous information.

You can’t take it back.

And you may not think this is a problem, but do you have full control over all of your team members?

They may think it’s easy to copy work from others and post it online – not knowing that this is wrong. In fact, this may be going on right now without your knowledge, and it’s not something to take lightly. After all, you and your business can suffer major, legal ramifications from stealing and using information that doesn’t belong to you. Plus, this unethical behavior can ruin your business and reputation.

With this in mind, here are a few things to share with your employees about posting SEO content:

1. Unique data wins.

If you are swamped with work and approaching deadlines, don’t resort to copying work from others. Not only will the original authors find out that you are using their work, but you’ll be penalized by the search engines as well. The search engines like unique copy, and by taking the time to write original content, you’ll receive higher search-rankings.

2. Get organized.

If you have too much work to do, communicate with your team members. Instead of resorting to unethical plagiarism, figure out your schedule in advance. What needs to be accomplished and when? When overloaded, it’s best to distribute the work to other team members or outsource the work to an outside professional.

3. Teach ethical behavior.

Let your staff members know what you expect of them, and that copying work from others is not acceptable. Also, teach your team to think and proofread carefully before they post something online, send an e-mail or share some gossip. After all, once they communicate erroneous information over the Internet, it’s a mistake that will be there for a long time.

Keep It Legal and You’ll See Better Results.

Copying and using work from others can be very easy and simplify your work-life. But know that everything you post online can (and will) be found by others. There are now services that can look for plagiarized work online, and the search engines don’t like to see copies of the same content.

… So instead of posting data that does not belong to you, take the time to get organized and write original content, or hire a professional, SEO copywriter to help you. Also, let all of your team members know that unethical behavior like this is not acceptable.

Then, way, you’ll be able to provide unique and valuable data to your customers and the search engines. And this means you’ll receive higher search rankings, more site visitors and better results – while avoiding legal issues!

What are you going to do today to improve ethical procedures at your business?

For more help and writing tips, check out the articles here.

If you need help writing valuable copy for your customers and the search engines, please write to us at www.rembrandtwrites.com. We’d be happy to help.

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3 Reasons your AdWords PPC Campaign is Not Working

by Melanie Rembrandt, www.rembrandtwrites.com on May 31, 2013

Stop Wasting Time on SEO That Is Not Working

By Melanie Rembrandt

“Why isn’t my SEO, PPC campaign working?”

“My site traffic is not increasing with my AdWords PPC campaign!”

“I’m spending a fortune on PPC each month with no results!”

If any of these statements sound familiar, you are not alone. Many entrepreneurs come to me asking why their PPC and SEO campaigns are not working. They have done everything the search engines have told them to do, but they are not seeing results.

And there is a simple answer for this. If you are not familiar with SEO (search engine optimization) copywriting techniques and strategy, you can lose a significant amount of time, money and effort on a failing PPC campaign. So, what can you do to turn your PPC campaign around? Here are…

3 Ways to Get Better Results for Your AdWords PPC Campaign

1. Use action words.

When you write your PPC ad, don’t just stuff it with SEO keywords and think it will get a lot of clicks. Instead, write your PPC campaign with your customer in mind. Create a benefit statement using your keywords and a reason for people to click on your ad. For example, you may say: “Save On Dog Food Now.”

2. Tie your PPC ad into a landing page.

Once people click on your ad, where do they end up?

For the best results, create a specific, landing page with one message. The same language you used in your PPC ad should appear as the header on your landing page. This way, people know they are in the right place after they click on your ad.

On your landing page, write about a specific product and lead your readers to a specific action. Provide a link to your shopping cart, contact page, etc. throughout the page. Make it easy for your customers to get the information they need and take the action you want them to take!

3. Monitor and test results.

Once your PPC ad goes live, look at your Google analytics, how many times people have clicked on your landing-page link and the actual conversions to sales specifically from this campaign. If it’s not working, and you are seeing a high bounce rate, change your copy.

A good PPC campaign is all about reviewing analytics and constantly testing different aspects of your copy to see what works best.

Remember, It’s About Your Customers, Not Just SEO.

Seeing your ad in print can be fun and a big boost to your self-confidence. But don’t get carried away. Remember, the whole point of doing a PPC ad is to get more people to your Website to buy your products and services.

If you just focus on writing the ad without thinking about a complete, SEO copywriting strategy to build sales, you’ll end up wasting time and a lot of money with little results!

 

If you want to see better results from your SEO copywriting strategies and AdWord PPC campaigns, please write to us for more information at http://rembrandtwrites.com/contact/.

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Silence is Not Golden in Business

by Melanie Rembrandt, www.rembrandtwrites.com on May 23, 2013

Communication is the Key to Business Success

You have a great idea for an upcoming, marketing campaign and pitch it to your client. Silence.

You need information to finish a project and send out an email, call and text. Silence.

You call your client and leave a message to get some information for a looming deadline. Silence.

Do any of these sound familiar?

I’ve heard this one too many times in the last few months from fellow, small business owners. They start out with great relationships with their clients, and the communications are open.

Things are going great. The client is making money, and customers are clicking on their Websites and buying their products and services.

And then, the silent treatment starts.

Silence is Not Golden in Business.

Maybe you are so busy dealing with things at your company that you just don’t have time to take phone calls or return e-mails?

Maybe you are fearful that your vendor is going to replace you, and you’ll be out of a job?

Maybe you have something to hide or are just too important to deal with vendors?

Really? While you may be inundated with work or feel insecure, that’s no reason for the silent treatment. Plus, you are missing out on some very important communications that can help you:

  • Save time and money.

By communicating with vendors and giving them all the information they need to provide the best services possible, everybody wins. You get projects completed quickly and that means faster business growth.

  • Develop new ideas to beat the competition.

You may be too close to your organization to spot valuable opportunities. By talking to your vendors and listening to their ideas, you may uncover a goldmine of marketing ideas, products and services that can beat the competition.

  • Build relationships.

Didn’t you hire your vendors in the first place because they were smarter than you about a particular area? If you treat your vendors with respect, they will be more likely to spread positive word-of-mouth about your company. And you never know who your vendors know or if their companies will expand rapidly – You could end up working for them at some point!

Silence is Deadly for Your Business.

If you are too insecure about your skills, fearful of losing your job or just don’t have the courtesy to respond to people, snap out of it! If you want to be successful, it’s essential to treat people with respect – no matter who they are.

Your vendors help you serve your customers so that you can concentrate on your core business skills. If you build a positive relationship with them and communicate regularly, you will save time and money and develop great ideas that will beat the competition… so what are you waiting for? I think I hear your phone ringing!

For more tips on boosting sales, please comment below or see the articles here.

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Time for Fresh SEO, Sales and PR!

by Melanie Rembrandt, www.rembrandtwrites.com on May 16, 2013

What are you going to do to build buzz?

Spring is here, and that means it’s the perfect time to start new projects and reach out to potential new clients, media-members and advertisers.

Whether you are looking to get a story in the news or boost sales, here are a few tips to help you get things going:

1. Find Your Unique Benefits.

What do you have to offer that no one else does? If you haven’t reviewed your products and services lately, it’s time to figure out why you are unique.

Why would new customers, potential partners or media-members, be interested in what you have to sell?

2. Make a List. Check it Twice.

Who are your dream customers? What media venues are most important to you and your business?

Make a list of all the potential customers, partners and media-members you want to pursue. Research each one and find out what they are looking for. Then, make a plan of how you will approach each with a specific pitch.

3. Take Action!

Nothing is going to happen unless you follow up and actually do something. Pick up the phone, go to an event, knock on some doors, and make your move. If you don’t reach out to the people you want to work with, your chances of working with them are zero!

It may be a little scary at first, but you don’t have anything to lose and a lot to gain.

It’s Up to You.

If you want to make fresh, new things happen for your business in the months ahead, now is the time to take action.

Figure out your unique selling points and how you provide value. Then, create lists of all the people you want to work with, research these individuals and make contact.

By taking action, you’ll make new relationships with people who can help your business grow awareness and sales.

But no one is going to do it for you… so what are you waiting for? It’s time for fresh, new beginnings!

For more help with your PR and SEO strategy, check out the tips here.

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