What is BtoB Content Strategy and Why Do You Need It?

by Melanie Rembrandt, www.rembrandtwrites.com on July 30, 2014

BtoB Content Strategy to boost sales at www.rembrandtwrites.comSEO copywriting is just part of a bigger, marketing picture

Are you using BtoB Content Strategy to boost sales?

“SEO is important. Be sure to optimize your site for the search engines.”

“Update your content and social media postings on a regular basis.”

“Send out SEO press releases to get noticed online.”

Content is a big deal. In fact, “91% of BtoB marketers use content marketing” and “78% of CMOs see custom content as the future of marketing,” states Demand Metric.

But what is BtoB Content Strategy anyway, and do you really need it?

Basically, if you sell products and services to another business, BtoB content strategy refers to all of the content you use to market and promote your business… and how, when and why you do so.

Right now, do you have a specific plan for your content?

If not, you need a BtoB content strategy. How else are you going to track what content is working and what isn’t?

And don’t worry. It doesn’t need to be difficult. To get started, you can…

Create a Simple BtoB Content Strategy in 3 Steps

1. Decide on your goals.

What do you want to accomplish with your business content?

Do you want to attract new customers, reach a specific audience, increase sales, boost online awareness, or something else?

Write down your specific, content goals.

 2. Make a creative list.

What content is going to help you accomplish your goals and reach your target market?

Write down ideas for blogs and other social media, press releases, articles, tip sheets, Infographics, surveys, contests, videos, advertising, and more. Your content-ideas are only limited by your imagination.

3. Make an editorial calendar and take action!

Once you know what you are trying to accomplish and the type of content you are going to use to meet your goals, create a calendar of the year ahead. Then, write down the content you are going to write about and when.

Also include your SEO keywords, people responsible for the content and your goals for each piece of content. Then, share this editorial calendar with your team, and take action on the content and deadlines you’ve created.

BtoB Content Strategy Can Mean the Different Between Success and Failure

The great thing about BtoB Content Strategy is that it gives you an action plan to follow. Plus, you can check your Google Analytics and sales reports to see what content is working and what isn’t… and make changes as needed.

If you don’t have a BtoB content strategy, and just post content without an editorial calendar or plan, how are you going to measure results?

While this may take extra time and effort, it’s not difficult. And trust me, if you’re not managing your content for the best results possible, your competition is going to steal customers away from you.

People want relevant content they can share, and the search engines want your site to provide value. Why not give them what they want and grow your business in the process?

What ideas are you going to add to your BtoB Content Strategy today to boost sales?

For help with your BtoB Content Strategy, check out these entries, or write to me here.



5 Tips to Write Buzzworthy SEO Content

by Melanie Rembrandt, www.rembrandtwrites.com on July 23, 2014

Does your copy need help?Boost Buzz with SEO Content

 “Content is King!”

“Use social media to get new clients!”

“Post an SEO blog!”

Writing SEO content and posting it online is all the rage. But why?

People want to hear about the latest trends that will help them save time, money and have more fun. If they like what they see, they will tell their friends about it. And this means more sales for your business.

Most of you already know this. That’s why you take hours to write your blogs, create Website content and send out marketing e-mails. The problem is, you are not seeing any results.

Well, don’t despair. You may just need to use one of these…

5 Tips to Boost Buzz for your Search Engine Optimization (SEO) Content

1. Write about benefits.

When you write anything, always think about your targeted audience. What’s in it for them? Why are they going to care about what you have to say?

Stop creating what I call “We” Websites where you say, “We do this. We do that. We won this. We are the leaders in…” Blah. Blah. Blah. How boring!

2. Add current content regularly.

How old is the content on your Website?

When was the last time you posted a blog or new article?

If you don’t post current information on a weekly basis and keep your Website updated, what does that say about your business?

People don’t want to visit Websites or use services that are old and outdated. They want to know about current trends and buy products and services from businesses that are up-to-date and newsworthy.

3. Stop worrying about SEO keyword phrases.

While blogs and other content are great for improving search rankings, you should not focus on keywords alone. Instead, write about current, news and trends related to your products and services and the topics that will benefit your customers.

By providing valuable information to your target-market, you’ll also provide valuable information to the search-engines.

4. Remove mistakes.

When you post SEO content, are you missing blatant misspellings, grammatical errors and other mistakes?

This can give a bad, first-impression so be sure to proofread your copy before making it live.

5. Write popular content.

If you’re not already doing so, monitor the analytics on your Website and see what your site visitors are clicking on and sharing via social media the most. This is the content they want to read and share so write more of it!

Boost SEO Content Buzz Quickly and Easily.

If your SEO content is not helping your business increase sales or online awareness, it’s time to make a few changes. And the best part is that this doesn’t need to cost you any money.

Review your content and ensure you are focusing on your customers’ needs by providing benefits, valuable tips, current information, and well-written posts. Then, track results and see what your site visitors like the most.

This way, you can provide information your target-market values and will want to share with others. And more buzz means more business!

What are you going to do today to improve your SEO content?


For additional help with your SEO content strategy, check out the articles here, or feel free to contact me here.



How to Make Your Summer Content Sizzle

by Melanie Rembrandt, www.rembrandtwrites.com on July 16, 2014

… and have time for a cool beverage

It’s hot. It’s humid. It’s the middle of summer, and the last thing you feel like doing is starting a massive, sales campaign to bring in new customers.Visit www.rembrandtwrites.com to make your summer content sizzle!

This won’t work anyway because most of your potential customers are either on vacation, getting ready to travel or are in “summer mode.”

So what can you do?

Check out these…

3 Quick Tips to Use Sizzling Content to Bring in Sales

1. Provide Summer Tips.

If everyone is thinking about the beach, doing fun things outside, or just napping, use that information! In your e-mail campaigns, newsletter, tip sheets, blogs, and articles, write about “summer” topics rather than sending a sales message.

If possible, provide summer tips that tie in with your products and services. And if there is no way to do this, just give your customers some valuable information they can use at the beach, on vacation, during free time, and more.

Your customers will like to hear something different that the “usual” marketing-message and appreciate the thought!

2. Target Your Audience.

How well do you know your target-market? Be sure to provide content that potential customers will really want to hear about. Talk about the benefits your business provides and “what’s in it for them.”

To find out what they want, check your most popular content, or post a simple survey to get answers. The more specific you can target your content to the wants and needs of your audience, the more you’ll capture their attention and increase word-of-mouth, site traffic and sales.

3. Create a New, Content Strategy.

If you just can’t seem to bring in new sales this summer, stop what you are doing and create a new strategy! Take this “slow” time to review all of the content in your marketing materials, on your Website and in your various campaigns.

Look at what provided the best results, and create similar content. Update your editorial calendar, public relations and marketing plans now for the months ahead. Know what kind of content you are going to send and why, when you are going to send it and how you are going to track results.

This way, you’ll have a plan in place and be ready to go when things pick up!

It’s Time for Sales to Sizzle with Good Content!

Summer does not need to be a slow time for your business. Just take a moment to look at your content and give customers what they want.

Offer summer tips and valuable information they will want to share with their friends. Update your site with current information. Create new, sales materials and refresh your marketing and PR plans for the months ahead.

Instead of having a lazy summer, take this time to reach out to your target market with fresh, sizzling content. Then, sit back with a cool drink, and watch the sales pour in!

For additional help with your SEO content strategy, click here, or write to me here.



Tips to Stop Wasting Time at Work This Summer

by Melanie Rembrandt, www.rembrandtwrites.com on July 9, 2014

Woo Hoo! Summer is here, and it’s time for fun in the sun…
unless you are bombarded with work and are stuck behind your desk!

If this is the case, it’s time to review your workload and start outsourcing.

Here are a few questions to answer and help you get started:

What are you spending your time doing most?

Write down exactly how much time you spend on various activities throughout the day.
This includes talking on the phone, working with employees, writing content, creating strategies, attending meetings, doing administrative work, fulfilling your core responsibilities, etc.

You may be surprised at where your time is going!

Do you really need to be doing that activity?

Once you know what you are spending your time on, look at the activities you can outsource. If you spend time on administrative duties like database entry, research, answering phones, reviewing data, and more, look for someone to help you.

You can find inexpensive workers and interns at local colleges and via online resources (eLance, ODesk, virtual assistants, etc.).
Perhaps, you have children or relatives who can help with simple tasks?

Are you avoiding your core responsibilities?

It can be a lot more fun to write creative content and redo your logo and marketing materials than other, core responsibilities.
But are you qualified to do this? Are you using it as an excuse to avoid doing the tasks you really need to be taking care of?

Many people think they can write their own content and do their own marketing, but it takes a skilled professional to create an SEO content strategy, editorial calendar and copy that sells and actually produces results. You may want to rethink your capabilities in this particular area.

Let go and enjoy more free time!

While it may be difficult to let go of some of the activities you are doing, it can be well worth it. An administrative assistant or intern can help you with all of the database, phone and other, administrative tasks so you can concentrate on your key responsibilities.

And by turning your marketing and content strategy activities over to a professional, you’ll save a lot of time and hassle… and have much better results.
More important, you’ll have more time to do the things you want to do this summer… outside of the office!

… So is it time to rethink what you are doing and have more fun?

For more tips to save time and money while boosting sales, see these content strategy entries. Or contact me here.



How Are You Boosting Buzz for Your New, Business Investment?

by Melanie Rembrandt, www.rembrandtwrites.com on July 1, 2014

It’s more than sending out an SEO press release

Whether you are a venture capitalist, angel investor or entreprenur, you’ve spent long hours developing, researching and investing in a new business.

Now, it’s time to tell the world about your products and services and start generating interest and revenue.

Where do you begin?

Well, it’s not just about creating a search-engine-optimization (SEO) press release and distributing it on a massive scale. Today, sales, credibility and awareness are built with a combination of traditional tools and current technology.

Here’s a 3-step Content and PR Process for Results (without wasting time, money or resources)

1. Create a Plan with Content Strategy and an Editorial Calendar.

Before you start your marketing and promotional efforts, you’ll need an action plan. Work with an experienced, SEO content strategist and publicist to create a plan that includes various types of content relevant to your target-market. This involves researching your audience, the competition, your industry, and more.

Once the research process is finished, you and your team will develop specific types of content via social media, articles, e-mail campaigns, white papers, case studies, Infographics, podcasts, videos, newsletters, press releases, events, and more. From this, you then create an editorial calendar outlining what content is published throughout the year relevant to your specific goals and marketing-schedule.

2. Promote Valuable, SEO Content and Messaging – Regularly.

Having great content is not enough to build buzz. You also need to promote and market it to the right people at the right time. In addition to the above, include full, public-relations-activities in your Action Plan. Based on your editorial calendar, certain content will be promoted at certain times.

And instead of just distributing an SEO press release and hoping for the best. Your publicist should pitch exclusive stories to targeted media-members at specific times. This is how you obtain feature stories and publicity that brings results.

In addition, your content should provide value to your target-market on a regular basis. Send out at least one, SEO press release per month and update your online newsroom as needed so you appear current and newsworthy. Feature messaging relevant to your customers (e-mail drip campaigns, newsletters, social media posts, etc.) and touch base with them on a monthly or weekly basis.

3. Track Results.

As you move forward with the activities above, it’s essential to put tracking mechanisms in place. Set up Google Analytics or other software to monitor Website traffic, e-mail clicks, social-media hits, and more.

This will give you valuable information about your target-market and tell you what content is most popular. Then, you can give them more of the data they want to see and get rid of the content that does not work – right away.

Start Boosting Sales, Awareness and Credibility for Your New, Business Investment Now!

While you have already put a lot of time and effort into your new business investment, the work has just begin. Now, it’s essential to develop an Action Plan that includes all of your content strategy, public relations and marketing activities for the year ahead.

Once this is in place, you can actually target the right people at the right time with the right messaging. Then, you avoid wasting resources on activities that don’t work.

Get your team of experts together, develop your content and PR strategy, monitor the results, and make changes as necessary. Soon, you will build word-of-mouth you can’t buy, and your business investment will be catapulted to the next level of success!

What are you going to do today with your content strategy and public relations to boost awareness for your business?

For help and free tips and SEO content strategy and PR information, please contact me here of at 1-800-PR1-0116.