What is A Fractional PR Director?
It’s the latest buzz word… Fractional PR Director, Fractional CMO, Fractional “Fill-In-The Blank.” What is this? Basically, these are people who are not full-time employees, but they manage key areas of your business. “Fractional” is basically another word for a “consultant” who works with several different businesses or organizations at one time. So, what are […]
Continue reading...Need Great Talent? Use Public Relations To Hire The Best!
PR is your secret weapon to bring top talent to you! Everyone is hiring, and the competition for top talent is fierce. You have limited resources to find just the right person with the skills, experience and attitude you need. Things may look grim, but they don’t need to! Did you know that you can […]
Continue reading...Is PR Your Missing Secret to Success?
Public Relations May Be Just What You Need to Catapult Sales! With all of the ramifications of COVID-19 and other stressors going on, your business is probably looking for new ways to generate sales as cost-effectively as possible. Well, there is something you can do right now to boost your bottom line in just a […]
Continue reading...Are Your Marketing Messages Scary?
Don’t make your customers run to the competition! It’s that time of year when frightful thoughts and messages fill the air for Halloween… but your marketing messages and public relations’ pitches should not be part of this! If you have the wrong copy on your website, emails, newsletters, advertisements, press releases, story ideas, and other […]
Continue reading...Content Strategy and PR Prep for More Free Time
Are you ready to have fun this summer? Summer is here, and that means more fun in the sun with friends and family members… unless you get stuck working long hours in front of your computer. Now is the time to create your content strategy and PR prep for the months ahead so you can […]
Continue reading...Tradeshow PR Success Secrets
Take full advantage of every event this year… without spending a fortune Many tradeshows have been cancelled or gone virtual this year, and this may be a huge disappointment for you. After all, these events are where you make personal connections, conduct tradeshow PR (public relations), find new customers and develop leads for years to […]
Continue reading...