If the economic crunch is starting to hurt your business, it’s time to act fast to increase sales. Here are three cost-effective publicity activities you can do now to help build buzz: 1. Team Up With a Bigger Organization. Find a business or charity with a big name that compliments your products and services. […]
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If you are a small business owner ready to pitch your story to the press, hold on. Right now, media members are concentrating on two major issues: 1. The economy 2. The election If your pitch doesn’t have anything to do with these two items, it’s time to develop a new story idea. Think […]
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If you are worried about the current economic turmoil and want some help with your small business financial worries, check out these sites: DebtSteps.com http://www.debtsteps.com/financial-stress.html Fortune Small Business http://money.cnn.com/magazines/fsb/fsb_archive/2008/10/01/toc.html Free Management Library http://www.managementhelp.org/finance/fp_fnce/fp_fnce.htm SBA http://www.sba.gov/services/financialassistance/index.html SCORE http://www.score.org/index.html SuzeOrman.com http://www.suzeorman.com/igsbase/igstemplate.cfm?SRC=MD012&SRCN=index&GnavID=84&SnavID=20 The more informed you are, the better off your business will be now and in […]
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On Tuesday, I shared some quick tips on how to pitch media members. Here are some additional pointers: 5. Be Succinct. Reporters are on deadline. Get to the point fast. Practice what you are going to say in advance. Then, speak clearly and succinctly. Mention the most important benefits of your story angle […]
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Via my previous and articles, I’ve provided a lot of information and websites for your small business press releases and publicity efforts. But if you don’t know how to pitch a reporter once you get through, here are some quick tips to help you through the media process: 1. Know Your Targeted Media Members. […]
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It’s already October, and Halloween is upon us. With this in mind, are you afraid to talk to reporters? If media interviews make you nervous, there are several things you can do to reduce your stress and handle these calls with confidence. Here’s a quick review: 1. Be prepared. Learn from […]
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