Is it newsworthy?

Before you contact the media or post a press release this week, ask yourself if a reporter will really care about what you have to say. If not, you need to conduct more research, develop a new story angle and edit your announcement accordingly.   Try to focus on a valuable benefit, current industry trend […]

Continue reading...

No Big Publicity Budget? No Problem.

If you just opened for business and want to spread the word, you don’t need a lot of money to hire a big PR agency. You can get some great publicity on your own. It is just going to take some extra time and effort. Where do you start? To begin, you will need to […]

Continue reading...