Are You Thinking?

During the more relaxed moments you have this summer, it’s the perfect time to do nothing but think. Seriously, when was the last time you stopped and thought about your current activities and future dreams?

Are you just doing your daily routine and activities or are you working with a purpose
towards specific goals?

In today’s stressful economic times, it can be easy to focus on paying bills, establishing new business and completing other daily tasks without really accomplishing anything.

If you just take a few minutes each day to think about what you are doing, where you want to go and how you are going to get there, you can work smarter and reach your goals faster.

As far as your PR efforts go, it’s a great time to get ready for upcoming activities and holiday campaigns. Ask yourself these questions:

– What do you want to achieve with your publicity activities?

Decide which magazines, newspapers, television shows, and radio programs you want to contact within the next six months and how you’d like them to cover your business.

– How are you going to reach these media venues?

To get some good story ideas to pitch, read current news and review upcoming
events and holidays. Then, figure out how your products and unique services fit
into these items. Why will media members care about what you have to say?

– What are your deadlines?  

Now, write down all the things you need to finish by certain dates. Perhaps you need to create a media kit, prepare sample packages, have photos taken, or prepare for a big tradeshow. The point is to schedule your activities so you know what needs to be accomplished each day.

By taking a few minutes just to stop and think, you will be able to focus on priorities, meet deadlines with less stress and simply avoid “running around in circles.”

And this applies to both your business and personal life…so during your free time, give yourself a few minutes to just think. You may be surprised at how this simple effort will help you actually get more done and make positive changes in all areas of your life!  


For additional help with your PR and online copywriting needs, or  for free tips and information,  please visit Thanks!

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