Are Blogs Part of Your BtoB Content Marketing Strategy?
Your tactics depend on your target market
You are busy running your business and know that you should be posting blogs on a regular basis, but who has time? Ugh! It’s just another thing on your giant, “To Do” list that is stressing you out.
But in reality, you may be worrying for nothing. Remember, not every business needs a blog.
Instead, you need to think about your overall, BtoB content marketing strategy.
Ask yourself these questions:
1. What do your customers want right now, and how can you get this information to them?
Ask yourself this question first, and everything else will fall into place. If you know your customers well, you can give them the information they want, when they want it… and they may not even read blogs!
2. What marketing activities work with your goals?
What are you trying to accomplish? If you want to increase customers and sales, then you need to provide valuable, unique and interesting information your targeted audience-members will want to share with others.
This way, you build word-of-mouth and referrals that lead to sales. And this content may include blogs, newsletters, e-mails, Infographics, videos, social-media posts, and more.
3. How can you reach your target market?
Like I mentioned earlier, your audience may not even read blogs. If that’s the case, you probably don’t need to write them. Instead, your potential customers may only watch videos or listen to podcasts. Know how to reach your target market before you start worrying about writing a regular blog and other content.
Focus On What Works!
Yes, writing blogs can be an important part of your overall, BtoB content marketing strategy. But if your intended audience doesn’t read them, you are going to waste a lot of time, money and aggravation trying to post them on a regular basis with all of your other responsibilities.
If you are a small business owner, take the time to create your content marketing plan and editorial calendar. Figure out what your audience wants, and provide that information to them via the way they like to receive it. Then, test the results, tweak the process and repeat. And if you do find that you need to have a blog, don’t worry… there are many talented copywriters out there waiting to work for you!
What are you going to do today to improve your content strategy process?