Enter Awards for Great Publicity
One way to build credibility and awareness for your small business is to enter awards. And while some take longer than others to apply, it can be well worth the effort.
If you win or become a finalist, you can promote this news to potential customers and mention the award in your marketing efforts. It gives you third-party credibility that you simply can’t buy.
To start, look for awards specific to your industry. Then, review awards catering to small businesses as a whole.
You’ll also want to look at unique awards related to customer service, marketing, human resources, and other areas where your team excels.
Here are a few examples:
The American Business Awards (The Stevie Awards)
The Ernst & Young Awards
Winning Workplaces Top Small Workplaces Award
Human Resources Executive of the Year
Conduct some online searches for awards specific to your business, industry, products, and services. There are hundres of possibilities available!
I’ll give you some time to find some appropriate awards. Then, please check back on Thursday for more award-entry prep tip.
In the meantime, feel free to contact me with your copywriting and PR questions below or at www.rembrandtwrites.com. I’m here to help!