Hot Air and PR – The Story Continues

On Tuesday, I started to share my hot air balloon story and left off with the balloon heading into the trees below…

We were going down and  it seemed like we would touch the  rooftops. Dogs barked and neighbors came out to wave at us from below.

Soon, we were floating just a few hundred feet above the valley floor covered with wild foliage.  It seemed like we were getting way too close to the ground!

But I had complete confidence in the pilot. He was waiting for a specific wind path. He was patient and knew exactly what he was doing. Suddenly, he blasted the balloon with hot air.

A Happy Ending

Soon,  we were floating up in the right direction and away from the trees. And just moments later, we landed right on our target with a smooth touchdown.

The chase truck was right there, and we climbed out of the basket. It was  an exhilarating experience!

Relating to PR

So how does  this experience  relate to PR?

At first, you can be very excited about promoting your products and services. You prepare what you are going to say and who you are going to contact.

Then, you do the work, and the media clippings start to come in. Reporters and editors want to talk to you, and you give them exactly what they want. You get into the balloon basket and start to soar.

But if you are not careful, and “keep your head in the clouds,” you can get caught by surprise and see your publicity efforts deflate fast.

Perhaps your competitors come out with a new product and steal your media buzz? Maybe you stop working hard and let press opportunities pass by?

When was the last time you boosted your PR with a blast of air?

The point is that you need to constantly work on your publicity efforts and hone your interview and media-relations skills. This way, you will know what to do in crisis situations and be aware of what is going on in your industry at all times.

It can be difficult to be “up” all the time in the fast-paced, and often less than positive, media world.

But if you prepare your PR plan, focus on your goals and constantly work towards achieving them, you will experience the exhilaration of a fantastic media ride that can help your business boost sales, awareness and credibility fast!

If you’d like help you with your PR and copywriting, please visit

And if you’d like to take a fantastic, hot air balloon ride with customer-focused, experienced experts, please check out!

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