What to Do If Your SEO Isn’t Working
If you put time, money and effort into your search engine optimization (SEO) efforts, and they are not working, it’s time to make some changes.
When I was a small child, I was taught several lessons to cross a road safely, and these same tips apply to your SEO program:
3 Things to Do Right Away if Your SEO Isn’t Working:
If you are spending money on pay-per-click (PPC) ads, place them on pause. Why continue to spend money on a program that isn’t working?
Although it may not seem like a priority, stop what you are doing and schedule some time to review your entire SEO program as soon as possible.
Your optimization specialist should be able to give you statistics on your PPC account and a complete report about the words being used on your site. If not, go into your Google Analytics and review the data.
- Are people clicking on your keywords?
- Do you have the appropriate, keyword tagging on each page of your site?
- How long are people spending on your site?
- If you have a PPC campaign going, do the keywords in your campaign match the keywords on your landing page?
- Are people reading your landing page and clicking on the “buy” button?
If you do not have a specific, landing page for each of your PPC campaigns, you are probably missing out on sales. People who click on your PPC ad want to get more information about the topic mentioned on the ad. Once they arrive on your site, it’s important to provide compelling copy specific to your ad that makes them want to take a single action (buy a product, register for your newsletter, download a white paper, etc.).
And if you see that some of your keywords are more popular than others, update your site copy and PPC ads with those words. Write new pages and test different variations to see what works and what doesn’t.
Once you’ve updated the copy on your site and your PPC ads, review your site statistics and any comments you receive from customers. Listen to what they have to say.
With all of the activities it takes to run a business, it can be easy to lose focus on what’s important – your customers’ needs.
Listen to their feedback, and if you are not receiving any, ask them via phone or an online survey, in-person, or whatever is most convenient for them. This is valuable data you can use to give your customers what they really want, update your optimization program and beat the competition.
SEO Safety – Avoid the Danger of Losing Time, Money and Effort Now!
When you cross the street, it can be dangerous if you don’t stop, look both ways and listen for oncoming traffic. In the same way, if you don’t take the time to review what’s going with your SEO activities and pay attention to your customers, you can lose an extensive amount of time and money.
With this in mind, set aside time to focus on your search engine optimization efforts each week or month. Monitor what is working, stop what’s not working and make changes for better results. Then, you’ll be able to provide your customers with more value, increase clicks and boost sales without wasting time, money or effort.