Do You Communicate in Silos?
It’s time to review your entire, marketing plan!
The days of working in silos are over. Online information ties all sales and marketing activities together. If you have independent teams for social media, search engine optimization (SEO) content strategy, public relations, video, mobile, sales, and more that work in silos, you are losing new customers to the competition.
- Uniform messaging is key. Your social interactions, press releases, Web content, and marketing no longer appear as separate entities. Everyone can see everything at once online.If you have your social-media team posting one idea, your marketing team presenting another, and your PR team promoting something else, you will confuse your audience and lose credibility. Make it as simple as possible for your target market, and media members, to know what you are promoting, what their call-to-action is and what’s in it for them.
- It’s essential to know what’s working and what isn’t. If you have a bunch of different messages going out from various departments, how are you going to know what ideas are really working? Sure, you can track all of the different activities, but what a mess!All of your teams should plan an overall campaign and concentrate efforts on a single message at a time. Use specific landing pages for your efforts, and track Web analytics. Then, you can monitor what is going on and stop the messaging that is not working right away. This saves wasted time, money and resources. Plus, you’ll start to see what your customers find most appealing and be able to give them what they want.
- Different tactics work together. If your team members don’t have a good understanding of SEO content strategy and marketing, give them an education. Today’s marketing and PR professionals need to have skills in SEO copywriting, social media, video, publicity, and more because they all work together. All of your press releases, blogs, articles, e-mails, landing pages, and other content need to incorporate an SEO content strategy. If not, you are missing out on boosting additional awareness online… and sales.
Working Together With Numerous Skills = Success.
If you want to compete in today’s fast-paced digital world, you need to hire people with numerous skills that cover SEO content strategy, publicity, sales, marketing, and more. Then, it’s essential that your team members work together on overall campaigns for your organization.
This way, you can promote messaging that brings in actual results, save valuable resources and take advantage of all of the opportunities available.
What are you going to do today to stop working in silos and start competing?
For help with your overall, SEO content strategy and publicity, please see these tips or contact me here.