Done right, the exposure and credibility-building good PR provides can be a powerful force amplifier to any company’s sales, marketing, and bottom line. The challenge is sorting out the fact and the fiction of what PR is and how it actually works – minus the fantasy and hype that often surrounds the subject. If you want a practical guide that cuts to the chase from a high level practitioner, Melanie Rembrandt’s book ‘Simple Publicity’ is the best place to start to educate yourself.
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You want more clients to boost revenue. Well, instead of feverishly trying to grow your pipeline, what if you could just pick and choose from a VIP waitlist when you’re ready for new work? Sound...