Why Isn’t Your SEO Working?
Are you making this one big, search engine optimization mistake?
By Melanie Rembrandt
Does this sound familiar when it comes to your SEO, or search engine optimization, efforts?
- You added a bunch of keywords to your site but haven’t seen an increase in site rankings.
- You paid a big, SEO company to help you, but you are still waiting for results.
- You have no idea what SEO is and are just ignoring it!
If any of these sound familiar, it’s time to review your SEO activities and concentrate on what is most important. After all, SEO can significantly increase sales if done correctly.
Important SEO activities include the following:
- Conduct extensive research to find the appropriate keywords for your business.
- Add different title tags and descriptions to each page of your site.
- Use your keywords in titles, subheads, links and appropriate places throughout your site.
- Create a process for obtaining back-links to your site.
- Measure the results and make appropriate changes for the best results.
And while these are all essential to SEO, you may be focusing on the “technology” rather than this one, key factor that can make or break your search-ranking results:
Provide valuable copy!
Today, the search engines look for sites that provide valuable information to their customers. They don’t want to see repetitive keywords and sales language. They want to see Websites that offer information customers want to tell their friends about.
With this in mind, your SEO activities should start with an editorial calendar. Write down exactly what kind of information you want to share with your customers and when. Then, write the copy, insert the appropriate keywords and add the back-end tagging. You’ll also want to create appropriate Web pages for each product or service and guide site-visitors through the purchasing process.
But that at this point, know that your SEO processes have just begun.
Now, you need to monitor clicks and interest in the new content. If your customers are clicking on the internal links, purchasing products and services and sharing the information via social media, you know your copy is working.
However, if you don’t see an interest in your new copy, change it or add content focusing on a different topic right away. If you have no idea what to write about, check your social-media venues to see what your customers are talking about and look at what your competition is doing. You can also add a quick survey to your site and actually ask customers what they want to see on your site!
SEO Should Increase Site Rankings and Save You Money
The great thing about SEO copywriting is that you can monitor your site analytics and clicks, and see exactly what your customers and site visitors are most interested in reading. And if some copy is not working, you can change it immediately. This way, you are always giving your customers what they want and providing value. (Note: If you are working with an SEO company that does not provide this information, you are missing out on some important opportunities to exceed customer needs!)
SEO Is Not About Technology.
It can be so easy to hire an SEO service to automatically optimize your copy as you write it. But that won’t help you increase sales and site rankings as much as possible. Instead, focus on the value you are providing your customers via your copy and monitor the results.
This way, you’ll get to know your customers and be able to give them what they want. And this will not only help you beat the competition, but the search engines will also notice the value, and your site rankings will skyrocket!