6 Steps to Get the Most Out of Your Publicist
Tips for a PR relationship that works If you just hired a publicist to handle your media-relations efforts, you may be a little nervous about the expense and getting the press exposure you desire. However, you made the right move. Now that you have a professional handling your PR, you can focus on core, business […]
Get Publicity in 3, Free Steps
Time to take simple actions for big results! How is your year going so far? If your business could use more sales, it’s time to take action. Why not use publicity to get some free attention and help boost credibility for your business? Here are 3 simple things you can do now to start generating […]
Did Your Resolution Crash and Burn?
Make Business Goals Your Priority Instead If you go to the gym, you may have noticed that it was a lot busier over the last few weeks. It seems like lots of people had “get into better shape” as a New Year’s resolution. But this week tells a different story. I noticed that class sizes […]
How Much Should You Pay For Content?
3 Quick Tips to Find the Right Writer How much should you pay for someone to write your content? Many business owners ask me this question, and there are three, main things you should consider to find the right writer. 1. Specify Your Goals. What are your overall goals for this content? Do you want […]
3 Quick Content Tips to Boost 2014 Sales
Want to start 2014 with some great content for your customers? It’s the start of a New Year, and that means potential customers are looking for new content and information to help them reach new goals. What kind of content are you providing? By offering valuable information your target, audience members can actually use, you’ll […]
Don’t Let The Holidays Pass You By…
December is here and that means you are probably BUSY! There is a lot of year-end work to do before the holidays, and things can get hectic. But don’t let that ruin your fun and festivities this month! With this in mind, here are a few tips to think about: Remember. It’s a special time. […]
Business Bah Hum Bug! Are You Turning Into A “Scrooge”?
Ah yes. It’s that time of year when holiday goodies show up at the office, and the smell of pine and gingerbread is in the air. There is a multitude of peace and goodwill, right? As an entrepreneur, you know that this is often far from the truth. It’s more like a mad rush to […]
Got Stress? Say “Thanks!”
Well, the year is winding down, and Thanksgiving is just around the corner. Many people in the U.S. love this holiday because they get time off from work to spend with friends and family, eat lots of good food and get a jumpstart on their holiday shopping. I love Thanksgiving because of all these reasons, […]
Small Business Public Relations is Not So Small
Think Big for Bigger Results. If you are an entrepreneur, you may be looking for “small business public relations.” But the truth is, public relations strategies and tactics are the same for large corporations as they are for small business owners. You both have specific business goals, targeted media members to pursue and the need […]
Blogging Does Not Need to Be A Pain!
Remove the stress and take advantage of this content strategy You know you need a blog. Your competitors have one, and you know it’s a great way to provide insights and valuable information to your target market. You actually wrote a few blog entries… several months ago. And then, well, other priorities just came up. […]