Pipeline Shmipeline, Do This Instead!
You want more clients to boost revenue. Well, instead of feverishly trying to grow your pipeline, what if you could just pick and choose from a VIP waitlist when you’re ready for new work?
Sound like a dream? It’s not.
The Secret To Having Great New Clients At The Ready…
It’s completely possible to have potential clients lined up, waiting to work with you. The secret?
You become THE authority in your area of expertise and build your reputation, credibility, and awareness in advance by using public relations, or PR, and the power of the press. This is because when people see your name mentioned in the local newspaper, hear your interview on the radio or via a blog, or see you speak on television or online (on a regular basis) in a reputable media venue, you receive third-party credibility you can’t get any other way.
THIS IS NOT ADVERTISING. IT’S FREE…
because as soon as someone sees your media mentions as advertising, you lose the entire credibility aspect that PR is all about.
This sounds great, right?
Now, you probably want to learn more and start your publicity activities ASAP. Well, out comes the caution flag…
From a publicist who has been doing this for over twenty years, Be Very Careful.
There are many new services and so-called “experts” saying how they can get guaranteed placements for you or teach you how to do it yourself. Know that many of these services simply use AI to generate stories, send them out to the masses, and wait for a response (which can ruin your reputation and cause media members to ignore you in the future-Yikes!).
Others may provide coaching on Do-It-Yourself media coverage. This is often valuable information that sounds really easy to do.
But media coverage with great results takes time and effort.
You can absolutely do your own public relations but be prepared to do the work. You’ll need to research targeted media members, create the correct content, communicate the right way at the right time one-on-one on a regular basis, and follow-up accordingly.
The other option is to hire an experienced expert who can provide unique publicity services for your specific goals AND also knows how to tie this to your overall business results. Both are important, and yes, this costs money. But the results are well worth it and usually provide much more value than paid-for advertisement placements.
PR Can Replace Your Pipeline!
Think about it. Instead of worrying about your pipeline, you talk to the media, promote the right content, and then head off to spend time with family and friends.
You become the “go to business or practice” in your area of expertise, your target market come to you, and you select the people you want to work with and when. Poof! That’s the power of PR at work!