How to do your own public relations to boost sales, awareness and credibility fast… without wasting time, money or other resources!
Foreword by Lee Milteer Business and Life Strategist, Author, Speaker and Coach www.leemilteer.com
DON’T READ THIS BOOK unless you want to boost sales, awareness and credibility for your business right away.
This book gives you the inside secrets and a simple, step-by-step guide to build buzz without spending a fortune. You’ll learn the public relations’ (PR) skills necessary to take advantage of “the power of the press,” and gain third-party credibility you simply cannot obtain any other way.
If you want to take your business to the next level of success quickly and easily, read this book!
SECRETS INSIDE WAITING FOR YOU TO DISCOVER
The #1 way to get media attention (Hint – It’s really easy!)
What never to say or do when talking to a reporter and why
The top 4 PR myths – Exposed!
What not to wear during a television interview… and much more!
BUZZ ABOUT THIS BOOK
Many of you know or at least know of Melanie Rembrandt, a successful copywriter. Her new book, ‘Simple Publicity’, is a solid, how-to book well worth reading and having – get it at Amazon. It’s got plenty of checklists, templates doe’s and don’t’s, resources.
BEST selling author, Business Strategist, www.leemilteer.com
If you’re a small business person, and you don’t have a budget for this [PR], but you’re interested in how it works, either to do a little bit of it on your own, or to be aware so that when your budget grows, you are able to work with somebody like Melanie, ‘Simple Publicity’ is the book to get and to have on your bookshelf. It [the boook] explains the mechanisms and mechanics of PR, and this is very important to know how the game is played. But it also involves a lot of direct response smarts in the PR process. It weaves it together, which very, very few PR people are able to do. They don’t really think in terms of direct response. So, when you combine those two things, it’s very powerful.
Internet commercialization pioneer, TheSytemClub.com
If you are starting a business and want to build credibility and bring in new sales fast using the power of publicity, check out this book. In a matter of hours, you’ll know how to contact the media to get press coverage, give great interviews, and create press-releases and media kits, and much more!
Simple Publicity is more than a book – it’s a resource for business growth. Melanie writes in an easy-to-understand way and makes PR seem like child’s play. Seriously, she removes the confusion, anxiety, and hurdles that will allow you to use PR in your marketing mix to increase your exposure, gain more clients, and grow your revenue. You’ll learn the #1 Secret to Getting Press, How to Craft Your Pitch, and What Not to Say when being interviewed. With all of the hype around social media, it’s refreshing to hear someone talk about business growth using Simple Publicity.”
Author of 7 books including On Marketing, President, Paperback Expert, www.paperbackexpert.com
There are hundreds of books out there related to public relations and marketing, but “Simple Publicity” by Melanie Rembrandt breaks through all that clutter. It’s provides easy-to-read tips and guidance on how to build buzz — without spending a lot of cash. Anyone from new business owners to entrepreneurs can benefit from her expertise. She explains how to talk to reporters, write press releases and media kits, and even what to wear during an interview. She also sheds light on the mysterious world of search engine optimization. If you’re busy and overwhelmed with information but still want to find a way to get the word out about your business, then this book is for you. This book really helped me think about how to get word out about my products — and especially how to do it myself, without paying tons of money to someone else. From crafting pitches to thinking big-picture about how to present oneself, this book has a ton of useful ideas.
Money Editor U.S. News & World Report, Author of “The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life.”
“What you need to understand about PR in plain English! The book takes an in-depth look at what you are actually trying to achieve with publicity. Do you have a plan? What are the goals you are looking to achieve? What you need to know and how to deal with the inevitable set backs. Also, and most importantly, Rembrandt details for you what to say and what never to say in an interview. She lays out all the steps in a logical sequence and all you need to do is follow the roadmap she provides. BRAVO!”
I especially found the chapter about creating media kits valuable. You’ll find tips for what to include as well as how to format your information for both printed and online versions. The author also spells out exactly how to pitch a reporter, right down to the words to say in different scenarios. If you want to take your business to the next level of success quickly and easily, read this book! I found it extremely helpful.
PAT ALTAVATER Publisher Soar to Success, Intentional Marketing Planning and Client Attraction Follow-up Programs, Podcast Host, Author
Entrepreneurs are challenged with time, energy and focus. They are busy running their businesses, and they need help with their PR and SEO efforts and guidance on how to do it efficiently. Finally, here’s a simple guide on how to do your own publicity! Melanie Rembrandt has condensed her extensive experience and success in the field of public relations into an easy, step-by-step approach anyone can follow.
I love books with action plans. Rembrandt’s book is full of them! She shares practical steps and actions that you can take even without a big, fancy budget. Loved all the little in-between stuff that nobody else writes about but that’s so critical to succeeding in any PR effort. Get Rembrandt’s book, and get known!
StartupNation® Co-founder and Chief Startupologist
So many good tips, I had to mark them! Lots of in depth information and specific action items to get you noticed – loved it! I marked up a ton of pages so I can refer back to them time and time again!
Your book is fantastic and a wonderful resource. Thank you for writing it!
Best Texas Kettle Corn, President
The information in this book helped me get noticed by key media-members, increase my income and catapult my career success! Veteran publicist and SEO copywriter Melanie Rembrandt reveals her PR secrets in a simple format that’s affordable and easy-to-read. If you want to make more money and take your business to the next level, buy this book.
I wish that Simple Publicity was written when I started my business. If you’re a small business owner who knows that PR is crucial – but you have no idea what to do or how to approach editors – this is a fantastic resource! To me, one of the most impressive parts of the book discusses how to talk to a reporter. Melanie breaks down a number of “do’s” and “don’ts” including, “Ten simple questions you should never ask a reporter,” “How to talk in sound bites” (a great skill that’s important for people to practice) – even what to wear on camera. And I love how she discusses how to guide the discussion the way you want it to go. I had to learn those PR tips through trial, error and a lot of research. Having this information in one easy-to-read book makes this an invaluable resource. I also found that the book’s format made it easy to find what I was looking for – and the level of detail Melanie provides made it easy to understand the concepts. The terminology is clearly defined and the book is cleanly organized. For the time-challenged entrepreneur, that alone will save you tons of time. Plus, if you have no idea what to do first (or next,) Melanie’s easy-to-scan lists, chapters and topics will give you guidance in almost any situation. Not sure how to write a press release? Melanie breaks it down, step-by-step. Not sure how to pitch an editor? She’s got you covered. It’s like having a PR expert on call whenever you open the book. Even if you already own 10 books on PR, I’d still buy this book – what you learn will help your business (and your profits) for many years to come.
Melanie is a great publicist and PR pro and her book is full of great advice and “to do” lists. It is a great resource for all small businesses that need PR and don’t know how to get it. This is a fun book to read, an easy book to use, and any company or solopreneur can benefit from this.
B2G consultant, author, speaker, LinkedIn Black Belt, www.FederalDirect.net
Simple PR for all of us business owners. Melanie’s no-nonsense guide to PR is a breath of fresh air. No need to beat around the bush because this guide has most of what you need to DIY your way to PR success. Especially helpful for me is the chapter on “boosting your buzz” and how using online buzz can help promote your brand with low-cost Public Relations. My book is literally tagged with post it notes ready for me to go back to.
Melanie, thanks for writing ‘Simple Publicity.’ It provided a simple roadmap to do my own public relations and was extremely informative and helpful. I look forward to using all of the publicity and SEO tips, tactics and insights in it to introduce my new business to the media while saving time and money. In my judgment, it is a ‘must read’ for anyone who has a product, a service or a business that the world needs to find out about.
M.D. Malibu, California
Thanks for the info Melanie! I purchased ‘Simple Publicity,’ and I loved it! Soooo helpful and such a fast easy read, which was perfect I got to read it through fast once to get an overall understanding. Now I’m going through the book slower and using it as a workbook. Thanks again!
Simple Publicity’ by Melanie Rembrandt is a book every business owner and entrepreneur needs to own. You may offer the highest quality product or service in your field but if you can’t get your message out…your business is just a well-kept secret. Public relations is vital for any business to thrive, especially in today’s 24/7 social media world. Melanie shares an easy to follow approach that anyone can use. Her expertise and experience come through as she guides you step by step. She also provides many great resource’s in the book, which will help as your implementing your own public relations campaign. This is a book you will refer back to time and again as you apply Melanie’s simple approach to getting your message out am promoting your business. If you can’t afford to hire a publicist…this book is the solution you’re looking for.
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ABOUT THE AUTHOR:
Melanie Rembrandt is one of the country’s top, small business, public relations’ experts and the founder of Rembrandt Communications®, LLC. She is a content strategist and PR consultant with 20-plus years of extensive experience, an award-winning writer with hundreds of published works to her credit, and the author of the books, “Simple Publicity,” “Secrets of Becoming a Publicist,” and “Dance Class Etiquette.” Melanie has an excellent, track record for helping entrepreneurs get the targeted media attention they need to boost awareness, credibility and sales fast.
Her Small Business PR Academy helps entrepreneurs get the public relations’ training necessary to grow quickly and easily at a fraction of the cost of hiring an agency at www.smallbusinesspracademy.com.
A magna cum laude graduate of the prestigious UCLA School of Theater, Film and Television, Melanie is the PR expert for Audivita, PINK, Millionaire Smarts, and American Writers and Artists Inc. She also hosts the “Simplify Your Business” podcast via C-Suite Radio and “A Minute with Melanie” where anyone can access quick tips to grow their business.
Melanie speaks at various events and trains businesses and organizations worldwide on media relations, communications and more. She offers valuable tips and information via her products, services, website, and newsletter. When not working, you can usually find Melanie helping others, working out in a dance or kickboxing class or scuba diving in the ocean!
For more information and help taking your small business to the next level of success, visit www.rembrandtwrites.com.