You want more clients to boost revenue. Well, instead of feverishly trying to grow your pipeline, what if you could just pick and choose from a VIP waitlist when you’re ready for new work? Sound like a dream? It’s not. The Secret To Having Great New Clients At The...
PR and Content Strategy Insights
Pipeline Shmipeline, Do This Instead!
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A Ghostwriter’s Insights on Ghosting
Lack of response kills sales and relationships. I’m back in the dating world after quite some time and have discovered that ghosting is a big thing. If someone starts a chat and then realizes that they’re not interested, bored, have better things to do, want to play...
Do You Use The Speed Of AI To Boost Sales?
If you are not using AI to save time and money and increase sales, say goodbye to a competitive edge. You use Artificial Intelligence (AI) for writing and research. But if you’re unaware of how it has changed sales, you are losing money as you read this! Specifically:...
Be The Lead Marketer Already.
As the leader of your business or practice, are you truly leading and guiding your team members to success? Well, you may be forgetting a very important part of your role … being a lead marketer. You are the face of your business internally AND externally. You are the...
What Does The Media Say About Your Core Values?
What’s that? The media doesn’t reflect your true culture? They don’t talk about your core values in the right way, and they got it all wrong! Stop complaining. Do something about it! Your business just appeared in the local news, but it’s a negative story about...
Publish Your Book In A Few Weeks. No April Fool!
Get What’s In Your Head Published And Enjoy a HUGE Competitive Advantage! Did you know that you can publish your book in a matter of weeks? If you are like most people, you have a book inside of your head just waiting to come out. Well, what’s stopping you from...
Got EI PR?
Emotional Intelligence Is A Major Part of Public Relations Success. Are You Using It? As you work on your marketing and prepare emails, newsletters, ads, social media posts, and other digital marketing, don’t forget two important tools to get better and faster...
Got Direct Response Public Relations?
What Happens After Your Post Your Content? You add a fantastic video to YouTube and a great image on Facebook. Lots of people provide comments and give you a thumbs up. Woot! Ego boost! But then what happens? If you don’t have your back-end direct-response public...
How To Distribute A Press Release
A standard press release is a simple, one page document written in Associated Press (AP) style that announces a single, coherent message. If you go to https://apnews.com, you’ll find press releases written in this format, and you can use them as a template to write...