Artificial Intelligence (AI) Can Help Your Business — If You Use It The Right Way… You hear the buzz. Use AI (Artificial Intelligence) for your business to save time, enjoy a competitive edge, write your content… the list goes on. For those of you who love technology, you know how to use these tools to […]
Continue reading...
Where does your public relations budget go, anyway? You just hired a PR, or public relations, company to help you get some publicity. Things are moving forward just fine. Then, you get your big, monthly retainer bill. Yikes! Since public relations’ activities take a lot of time and effort, they can be expensive. Plus, there […]
Continue reading...
Do You Publish Monthly Press Releases? Big companies do it. Non-profits do it. They publish press releases every month. Do you? If not, you are missing a huge, cost-effective opportunity to boost sales, awareness and credibility, even if you have a small business. What is a press release, anyway? It’s a simple, one-page document that […]
Continue reading...
Are Your Communications Ready For The Warmer Months Ahead? March is here, and you’ve made it through winter’s cold temperatures, groundhogs giving their two cents, and more. Now, you just need to prep your umbrella for the April showers that lead to May flowers! Yes! Spring finally arrives in just a few weeks, and that […]
Continue reading...
The secret side to publicity uncovered… You get an email every other day about a new press release service… “Your competitors are using us. Why aren’t you?” “We’ll get your news on the top media sources.” “Promote your business for just a few hundred dollars per month.” These marketing messages sound great. After all, you […]
Continue reading...
What is Your Publicist Doing? (Psst. They may be hurting your brand.) You’ve done your research and found the perfect public relations person to promote your business in the new year. Then, you leave them alone to do their job… but do you know what they’re really doing? You may see some fantastic results in […]
Continue reading...