As the leader of your business or practice, are you truly leading and guiding your team members to success? Well, you may be forgetting a very important part of your role … being a lead marketer. You are the face of your business internally AND externally. You are the...
PR and Content Strategy Insights
Be The Lead Marketer Already.
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What Does The Media Say About Your Core Values?
What’s that? The media doesn’t reflect your true culture? They don’t talk about your core values in the right way, and they got it all wrong! Stop complaining. Do something about it! Your business just appeared in the local news, but it’s a negative story about...
Publish Your Book In A Few Weeks. No April Fool!
Get What’s In Your Head Published And Enjoy a HUGE Competitive Advantage! Did you know that you can publish your book in a matter of weeks? If you are like most people, you have a book inside of your head just waiting to come out. Well, what’s stopping you from...
Got EI PR?
Emotional Intelligence Is A Major Part of Public Relations Success. Are You Using It? As you work on your marketing and prepare emails, newsletters, ads, social media posts, and other digital marketing, don’t forget two important tools to get better and faster...
Got Direct Response Public Relations?
What Happens After Your Post Your Content? You add a fantastic video to YouTube and a great image on Facebook. Lots of people provide comments and give you a thumbs up. Woot! Ego boost! But then what happens? If you don’t have your back-end direct-response public...
How To Distribute A Press Release
A standard press release is a simple, one page document written in Associated Press (AP) style that announces a single, coherent message. If you go to https://apnews.com, you’ll find press releases written in this format, and you can use them as a template to write...
Got Public Relations For 2026?
Happy 2026! Do you have PR, or Public Relations, on your agenda for success? Well, you may not know what it is and why you need it! “Public relations” does not mean “press release.” It does not mean that you send out a press release and wait for the phone to ring… and...
Hello Holiday Cheer! Goodbye Stress!
No. This is not about PR, but it’s important! Let’s face it. Things can get pretty hectic in December. You have year-end deadlines at the office, various events to attend, cooking, baking, cleaning, wrapping, shopping… the list goes on. Before you know it, the...
Get Great Publicity Without Spending A Fortune!
3 Quick Tips To Save Thousands of Dollars and Hours of Aggravation… As Thanksgiving approaches, I’d like to thank you for reading and your support throughout the year. With this in mind, here are some public relations’ tips to help your business or...