A ghostwriter’s insights on ghosting
Lack of response kills sales and relationships. I’m back in the dating world after quite some time and have discovered that ghosting is a big thing. If someone starts a chat and then realizes that they’re not interested, bored, have better things to do, want to play videos games… they just stop communicating. It’s extremely […]
Got EI PR?
Emotional Intelligence Is A Major Part of Public Relations Success. Are You Using It? As you work on your marketing and prepare emails, newsletters, ads, social media posts, and other digital marketing, don’t forget two important tools to get better and faster results. Just remember EI PR: 1. EI How much did you use AI, […]
How To Distribute A Press Release
A standard press release is a simple, one page document written in Associated Press (AP) style that announces a single, coherent message. If you go to https://apnews.com, you’ll find press releases written in this format, and you can use them as a template to write your own. But once you have your release written what […]
Hello Holiday Cheer! Goodbye Stress!
No. This is not about PR, but it’s important! Let’s face it. Things can get pretty hectic in December. You have year-end deadlines at the office, various events to attend, cooking, baking, cleaning, wrapping, shopping… the list goes on. Before you know it, the calendar reads, “January,” and your holiday season was just a stressful […]
Got Authority?
Your Secret Weapon To Cultivate Authority Is… You open your favorite newspaper, and your competition’s CEO is smiling back at you helping a local charity and showing lots of authority and credibility. The feature article includes positive testimonials from community members, a full history of the company’s experience and contact information to obtain more information. […]
Why Media Members Aren’t Calling You
Don’t Forget the “Relations” in “Public Relations” (or PR)! When you appear in the media that your target market pays attention to, you receive third-party credibility you can’t get in any other way. This is because it’s not advertising or a paid placement; it’s what public relations, or PR, is all about. You may already […]
No April Fool – Irreputable Companies Are Waiting To Take Advantage Of You!
Tips to Avoid Website, SEO and Other Communication Service Rip-Offs I get it. You have a lot going on. But you need fresh new content on your website, newsletters, emails, social media, etc. so, you may fall victim to those exciting marketing messages you receive on a daily basis (I know. I receive them, too!). […]
Do You Use Your PR Power?
It’s time to enjoy a competitive edge you can’t get any other way! Are you using the power of PR, or public relations, to boost sales, awareness and credibility right now? I ask, because when you appear in the media, influential people and publications talk about you and your products and services. It’s not advertising. […]
AI, EI, Oh!
Is Your Artificial Intelligence (AI) Content Missing The Human Touch? AI can create content for your business or practice quickly and easily. But be careful! It lacks emotional intelligence, or EI. Emotional Intelligence is all about being aware of emotions and using them in problem solving and daily tasks. (See Psychology Today.) AI draws information […]
Boost Sales By December 31st!
It’s December. Did this month sneak up on you with regards to your marketing activities? If not, and you are completely prepared to make oodles of money, you can stop reading this and go enjoy a hot chocolate or something “holidayish.” Now, for the rest of us busy entrepreneurs who have a million things going on […]