Got EI PR?
Emotional Intelligence Is A Major Part of Public Relations Success. Are You Using It? As you work on your marketing and prepare emails, newsletters, ads, social media posts, and other digital marketing, don’t forget two important tools to get better and faster results. Just remember EI PR: 1. EI How much did you use AI, […]
Continue reading...How To Distribute A Press Release
A standard press release is a simple, one page document written in Associated Press (AP) style that announces a single, coherent message. If you go to https://apnews.com, you’ll find press releases written in this format, and you can use them as a template to write your own. But once you have your release written what […]
Continue reading...Hello Holiday Cheer! Goodbye Stress!
No. This is not about PR, but it’s important! Let’s face it. Things can get pretty hectic in December. You have year-end deadlines at the office, various events to attend, cooking, baking, cleaning, wrapping, shopping… the list goes on. Before you know it, the calendar reads, “January,” and your holiday season was just a stressful […]
Continue reading...Got Authority?
Your Secret Weapon To Cultivate Authority Is… You open your favorite newspaper, and your competition’s CEO is smiling back at you helping a local charity and showing lots of authority and credibility. The feature article includes positive testimonials from community members, a full history of the company’s experience and contact information to obtain more information. […]
Continue reading...Why Media Members Aren’t Calling You
Don’t Forget the “Relations” in “Public Relations” (or PR)! When you appear in the media that your target market pays attention to, you receive third-party credibility you can’t get in any other way. This is because it’s not advertising or a paid placement; it’s what public relations, or PR, is all about. You may already […]
Continue reading...No April Fool – Irreputable Companies Are Waiting To Take Advantage Of You!
Tips to Avoid Website, SEO and Other Communication Service Rip-Offs I get it. You have a lot going on. But you need fresh new content on your website, newsletters, emails, social media, etc. so, you may fall victim to those exciting marketing messages you receive on a daily basis (I know. I receive them, too!). […]
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