Beware Of The “A” In “AI”!
You may be losing potential customers and patients as you read this.
If you use ChatGPT, Google Gemini, Microsoft Copilot, or one of the other AI tools out there to create content quickly for your marketing and sales strategies, there is something very important you may be missing… something that can send potential new customers and patients to your competition without you even noticing it…
It’s the “A” In “AI.”
Yes, these chatbots can conduct research and write content for you in seconds. But remember, the “A” in “AI” stands for “Artificial.” And anything “artificial” does not work when it comes to writing sales copy.
Specifically, your target market is looking for credibility. They want to “know, like and trust” you in order to use your services. If you create your content using AI language only, you waste time, energy and resources because this
content lacks feeling.
Yes, chatbots are a great place to conduct research and start your writing process, but don’t stop there…
Make Your Content Real in 3 Steps:
1. Share What’s In Your Head.
Potential new patients and customers want to learn more about you, your team members, your background, and your expertise. The chatbots do not have this information!
When you start writing your marketing materials, keep this in mind. You want to share insights that your targeted audience members can relate to on a personal level. This is why you need to…
2. Add Emotional Intelligence To Your Messaging.
Share stories and how you feel about certain topics and issues. Provide a human side to your content.
This is the only way other people are going to get to know you and feel more comfortable working with you.
This “EI” or “Emotional Intelligence” is something that AI does not have, and it’s essential to use in your content if you want to build relationships with others. This “human” aspect is what sets you apart from the competition.
3. Communicate!
Once you create your personalized content and share your message, continue to build relationships with potential customers and patients via regular emails, blogs, videos, articles, and other valuable content on a regular basis. And most important, respond to inquiries in a timely manner.
Develop two-way communications where potential customers and patients feel comfortable asking questions, providing feedback and getting the information they need to make smart decisions. This is how you create loyal, long-term customers and patients who provide rave reviews and word-of-mouth referrals.
Take the “Artificial” Out Of AI And Win!
If you want to grow your business and see new customers on a regular basis, the secret is using AI with EI. For the best results, start your research and content with your favorite chatbot. Then, add your own stories, personal insights and thoughts to the content to make it real. This human touch is what your target market is looking for, so they can decide whether or not to work with you and buy your products and services. Don’t let them down!
Give them the valuable and insightful content they want to make smart decisions and open up the communications to develop long-term relationships. You’ll boost sales and credibility and have an edge the competition can’t touch!