Writing Your Own Content? How’s That Going?!
The real results may surprise you…
Do you write your own copy to save resources, hire an inexpensive tech person to write your content, and/or put off writing new content until you have time? If your answers are positive, you are probably sending potential customers, investors, new hires, and other influencers to the competition as you read this. Why?
Your Content Needs To…
• Be Current and Valuable.
Do you have the time to write and publish new blog posts, emails, articles, direct mail pieces, newsletters, press releases, and other content on a regular basis?
If so, do you provide valuable and entertaining information or is all about you and your “awesome” features?
I’m sorry. But if you don’t send out the right messaging to the right people at the right time, people will forget about you… and probably not even know what you have to offer. They are not thinking about you 24/7!
To stay top-of-mind, it’s essential to communicate with your target audience members each week and give them valuable information they actually want to review and share with others. It’s all about creating relationships, and to do this, you need to…
• Offer Emotion and Personal Insights.
People want to do business with others they know, like and trust, so it’s essential to communicate your personal insights, stories, and ideas with them. This “human touch” is what makes you unique, gives you a competitive edge and offers the valuable, insightful information people crave.
• Give you extra time and money.
If you want to reach your goals, and you aren’t an experienced copywriter, assign this to an expert. An expert copywriter knows how to take your unique information and turn it into valuable messaging that resonates with your target audience.
They know exactly which words to use and when, optimize your content for the appropriate keyword phrases/links/coding, and track results so that you focus on messaging that works best.
Yes, it’s an added cost to hire an expert. But a lack of good content costs valuable resources… and may even be ruining your brand image, first impression, and reputation… right now!
Instead, you can boost positive awareness and credibility fast and experience dramatic revenue increases with the right content. Plus, you’ll have more time to focus on your core responsibilities and the things you want to do… with the people you love.
Don’t Take Your Messaging Lightly.
Even though the latest technology promises all kinds of valuable benefits, increased sales and more time, the truth is that people do business with people… not technology. They want value and to know that they made a good decision by making an appointment with you and using your products and services.
To do this, you need to regularly share your personal insights, expertise, stories, and ideas with them (in the right way) and let them know who you are and how you can provide solutions. If you aren’t a trained copywriter, or you use AI-generated content, you are just wasting time and money.
Your messaging is the secret to surpassing your goals. You can either take advantage of the power of words, or watch the competition steal your business away. What will you choose?