Are You Wasting Time and Money on the Wrong PR?

If you are currently worried about finances, you may want to review your public-relations efforts and look into getting outside help.

Think it’s too expensive? Well, you could be wasting time and money by continuing your current, publicity activities!

By hiring a PR consultant who acts as an extension of your team and actually cares about your overall success, you can save money and experience many benefits. After all, would you like to:

1. Stop wasting time on PR and writing efforts and focus on core business strategies to bring in new customers, partners and sponsors;

2. Obtain media placements and third-party credibility that are impossible to purchase via advertising;

3. Experience a snowball effect once your story hits a major press venue. This builds more awareness and media attention that costs nothing;

4. Receive individual attention, know what is going on with publicity efforts at all times and be able to work quickly and cost-effectively; and

5. Use all of your new media-clippings in your marketing efforts to build sales?

These are just a few examples of how the right publicist can help you save time, money and effort:so if you haven’t already done so, you may want to start researching potential candidates and move your PR activities up on your business priority checklist.

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