Are Your Blogs Blah?

Without a content strategy, you lose time, money and sales!

You write and post blogs because they are good for your business… or are they? If you don’t have a content-marketing strategy in place, you may be losing time, money and sales in the process.

That’s right. Your blogs may just be blah! Here’s how to tell…

Stop boring people with bad, BtoB content

  1. Do each of your blogs have a purpose?

What is the point of each of your content-pieces?
What are you trying to accomplish?

Everything you write should be part of an overall, content strategy. Each blog should have its own, specific goal and fit into your overall, marketing goals for the year.

  1. What do you want people to do?

After site visitors read your blog (and any other content), what do you want them to do?
Do you want them to provide comments, go to a landing page or shopping cart, register for your newsletter, or do something else?

Give your readers a specific action to take at the end of each blog. This way, you can provide valuable information, keep them on your site longer and obtain new customers.

  1. Are you using keyword phrases?

Do you know what terms people use to search for your products and services online?

Have you done any kind of search engine optimization (SEO) keyword research?

While it’s a big no-no to place a lot of keywords into your blog and other content, you still want to use them accordingly. This means adding them to titles, subtitles and throughout your copy in a reader-friendly way. Then, the search engines, and new site-visitors, will have an easier time finding your site.

  1. What happens after you post your blog?

After your blog goes live, is that it?

Don’t let it just sit there!
Tell people it’s live via social-media, your newsletter, a special e-mail, and more. If you take all that time to write the blog, do everything possible to get more people to read it. And if it provides valuable, interesting and entertaining information, they’ll be glad you did!

  1. Are you tracking results?

Once your blogs go live, are you looking at your site analytics?

This is how you can tell how many people looked at your blog, how long they stayed on the page, and if they clicked and followed your call-to-action.

If people aren’t reading your blogs or taking action, you need to conduct more research to provide better information that your target market will want to read and share with others. Now, if you find that site visitors love your content and specific topics, you’ll want to provide more of that same type of content.

Analytics are a great way to learn more about your customers and give them what they want, when they want it!

5 Ways to Turn Your Blogs into Sales

These are just five, quick ways to turn your blogs from blah into sales. By creating a plan for all of your content, you can give potential and current customers exactly what they want, and guide them through a sales process that works.

Create valuable content with SEO keywords that is unique to your business, and give your readers specific actions to take at the end of your copy. Then, promote your content and track the results. This may be a little extra work, but this is how you can take full advantage of the blog process and have an edge over the competition!

What are you going to do today to turn your blah blogs into sales? 

For help boosting sales, online awareness and credibility for your business with blogs and other content, please see these articles and feel free to contact me here.

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