Do You Need a BtoB Content Strategist or a Copywriter?
There’s a big difference depending on your goals Potential, BtoB clients contact me on a regular basis looking for help. They have big sales-goals and know they need some copywriting done… but that’s about it. Well, if you are trying to boost sales, awareness, credibility, and more, it’s time to get specific. You may just […]
How Scary is Your BtoB Marketing?
You may be frightening customers away… It’s time for Halloween, and this begs the question… is your business in a frightful state or doing well? If things aren’t looking so good, it’s time to put in that extra effort to make things happen. Here are a few suggestions: Create a special, eReport or Infographic for […]
Content Strategy…Turn Social Media Hassles Into Happiness!
Sales Await! You have your morning cup of coffee, turn on your computer and look at all of your e-mails and “To Do” list. Then, that gnawing feeling hits you. You need to post something on all of your social-media channels again. Ugh! It’s never-ending. What to post? Where do you find information to share? […]
3 Top Tips For Ultimate, Business Success
Are you forgetting these simple tips? It’s the busy fall season, and your schedule is probably filled with meetings, sales calls, content-strategy sessions, copywriting, and more. With all of this going on, it can be easy to forget the simple, but important, things you need to be successful in the long-term… so as you rush […]
The Top 10 Ways to Be a Successful, BtoB Content Marketing Strategist or Entrepreneur
Are you losing sales by not following these tips? With so much competition in today’s business world, it may seem impossible to get ahead as a BtoB content marketing strategist, entrepreneur or both. Well, it isn’t if you follow a few, key tips. Want to see to see sales and positive awareness skyrocket? Here are… […]
Stuck On What To Do Next With Your BtoB Copy?
Where to Begin with Your BtoB Content Marketing Strategy It’s back-to-school time, and that means the next four months will be full of new marketing campaigns for the holidays and end-of-year budgeting. With this in mind, it may be difficult to know where to begin. Well, it’s all about focusing on a few, key things. […]
Are Your Customers Actually Reading Your BtoB Content?
You may be wasting time, money and resources on all that copywriting You hire an experienced copywriter to write your BtoB content. You have some excellent newsletters, blogs, e-mails, and articles going out on a regular basis. But do you know if your customers are actually reading it? Here are some ways to find out […]
3 BtoB Content Strategy Sins to Avoid
Is all that copywriting time and effort really worth it? What you think is a B2B content strategy may not be. You have different authors creating content with various styles and tones. You cover various topics and you post new content each week. You are on a roll, and everything is moving along… or is […]
How to Win a BtoB Content Project – Or Any Job For that Matter!
Are you following these steps to advance your career and make more money? Recently, I was looking for BtoB content writers and requested applications. It’s amazing what people sent to me… the good, the bad, and the (very) ugly. Let’s just say that the applicants who followed directions accordingly were placed in the “possible” pile. […]
Use the Summer for Content Marketing Success
What’s your BtoB strategy for the months ahead? Is Your Content Marketing Strategy on Fire?! It’s hot out there! For many of you, that means you are spending more time in your office in the nice, cool air conditioning. And while business may be slower as people take vacations and spend time with family and […]