Category Archives for "Pay-Per-Click"

Are You Using This 4-Letter Word?!

Use this word as a crutch, and your public relations, SEO content strategy and marketing efforts can suffer!   It’s that time of year when the leaves are changing, and the smell of the new season is in the air. There’s also a host of frightful decorations and haunted houses popping up – not to […]

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Are You Using Organic SEO?

Search Engine Optimization Offers a Competitive Advantage Many people often ask me to set up their SEO pay-per-click advertising strategies and campaigns. But one of the first things I ask is… What about organic SEO? Organic search engine optimization (SEO) is when you get a lot of people to visit your site without paying for […]

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What to Do If Your SEO Isn’t Working

If you put time, money and effort into your search engine optimization (SEO) efforts, and they are not working, it’s time to make some changes. When I was a small child, I was taught several lessons to cross a road safely, and these same tips apply to your SEO program: 3 Things to Do Right […]

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Think Before You Pay-Per-Click With SEO

Are you getting ready to launch a big, Google Ad campaign just because you think it might work? Well, it may be just what you’re company needs to boost online awareness. But before you begin your pay-per-click (PPC) campaign as part of your search engine optimization (SEO) process, there are three main questions to ask […]

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