Are You Using Organic SEO?
Search Engine Optimization Offers a Competitive Advantage
Many people often ask me to set up their SEO pay-per-click advertising strategies and campaigns. But one of the first things I ask is…
What about organic SEO?
Organic search engine optimization (SEO) is when you get a lot of people to visit your site without paying for advertising. However, many businesses ignore this valuable, marketing tactic. Yes, it’s great to have a pay-per-click campaign to increase site traffic using paid, advertising placements, but this costs money. And whether you have the funds available for advertising or not, it’s essential to take advantage of organic SEO.
While it will take some research time and effort, the results are well worth it. Good, organic SEO tactics and strategy will take your page to the top of the search engines for your keywords. Plus, potential customers will see these placements as more credible than paid advertisements.
How does organic SEO work?
You may be wondering how this mysterious, organic SEO works. It’s simple. A trained, SEO copywriter researches the keywords people are actually looking for online in relation to your products and services along with competitor information. Then, they use this data, along with common sense terms, to develop your SEO keyword list and a strategy on how to use the keywords.
At this point, your copywriter will add the appropriate words, links and tags to your online copy, in the right places, and follow your overall, SEO strategy. Then, your pages will be monitored and updated accordingly on a regular basis.
The results? Top, search-engine-rankings that beat the competition and bring in new customers!
And you can do your own, organic SEO, but a trained copywriter who writes “copy that sells” is well worth the money. You’ll end up getting better results than if you do it yourself. Plus, you’ll save a lot time and effort from writing and coding when you should be focused on your core, business activities.
Don’t forget organic!
The buzz today is all about eating organic fruits and vegetables. Well, this also goes for your SEO!
By creating an organic, SEO keyword strategy, you can take your site to the top of the search engines for the words your target-audience-members are looking for. It’s cost-effective, but more important, you’ll provide valuable information people will want to tell their friends about.
For help with your SEO copywriting, please write to me here.