Use the Summer for Content Marketing Success
What’s your BtoB strategy for the months ahead? Is Your Content Marketing Strategy on Fire?! It’s hot out there! For many of you, that means you are spending more time in your office in the nice, cool air conditioning. And while business may be slower as people take vacations and spend time with family and […]
Continue reading...How to Get Repetitive Work as a Copywriter and Boost Your Income
Are you guilty of these 5 copywriting sins? Over the last twenty-plus years as an SEO copywriter and BtoB content strategist, I’ve seen good writing and terrible writing. I’ve seen excellent job-applications and pathetic attempts at getting hired. I’ve seen new copywriters miss opportunities and experienced writers ruin working relationships. And after spending hours […]
Continue reading...It’s Summer! Don’t Worry About SEO!
Happy Independence Day from Ranking Stress! It’s summer, and that means you’ll want to spend more time away from your office. But with all of the recent SEO news about the search engines changing their algorithms, you may think you need to put in more hours to study these changes and act accordingly. Well, I […]
Continue reading...Don’t Have a Content Marketing Strategy? You’re Losing Money!
Writing copy that sells is not a passing trend. While there is a lot of hype now about BtoC and BtoB Content Marketing and Content Strategy, these processes have been around for a long time… just with different names. And there is no need for confusion. Let’s keep it simple… What is content marketing? It’s […]
Continue reading...10 Blog Ideas to Start Your Content Marketing Tactics Now!
Time to provide valuable information to boost new, customer sales today. You are ready to start your content marketing strategy with some great blogs. You turn on computer, open Word, and get ready to write. Then, you wait. The keyboard beckons for you to strike a key. Inspiration is calling. But. Nothing. Happens. Your mind […]
Continue reading...What Are Your Trying to Accomplish with your BtoB Content?
The days of wishing, hoping and haphazard results are over. What is really going on with your BtoB content strategy? Please answer these questions… Are you just posting on social-media when you remember, or just because you “think you are supposed to” because everyone else is? Do you have tons of “social” followers, but no […]
Continue reading...