How to Avoid a PR Nightmare
5 Steps to Avoid Losing Time, Money (and Even Your Entire Business) in a Crisis With new technology, the public relations (PR) process has changed. In the past, PR focused strictly on company news, press releases and the media. Now, it works directly with all of your sales, SEO, social media, content-strategy, and marketing processes […]
Continue reading...Is Content-Marketing-Strategy Dead?
No…You Just Have to Avoid Costly Shortcuts! It’s 2016, and marketing has changed. Today, your sales, public relations, social-media, SEO, and all other, activities work together to find and keep new customers through specific messaging. And at the heart of all of this is content. According to The Content Marketing Institute article on Key Roles […]
Continue reading...You Need More Than BtoB Content Strategy for Success
3 Simple Secrets to Win Loyal Customers, Sales and Credibility You worked hard to get your BtoB content strategy in place. Now, your business is buzzing with current and interesting social-media-posts, articles, newsletters, videos, contests, case studies, press releases, and more. You are doing what needs to be done. And now, it’s time to take […]
Continue reading...What are You Writing and Promoting?
Your content strategy and PR should provide results! Have you seen all of the stories about the death of traditional, public relations (PR) lately? The fact is that most people can get the news they need by simply going to their favorite, online news site, watching television or conducting an online search. Because of this, […]
Continue reading...Do You Need a BtoB Content Strategist or a Copywriter?
There’s a big difference depending on your goals Potential, BtoB clients contact me on a regular basis looking for help. They have big sales-goals and know they need some copywriting done… but that’s about it. Well, if you are trying to boost sales, awareness, credibility, and more, it’s time to get specific. You may just […]
Continue reading...The Top 10 Ways to Be a Successful, BtoB Content Marketing Strategist or Entrepreneur
Are you losing sales by not following these tips? With so much competition in today’s business world, it may seem impossible to get ahead as a BtoB content marketing strategist, entrepreneur or both. Well, it isn’t if you follow a few, key tips. Want to see to see sales and positive awareness skyrocket? Here are… […]
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