Are You Capturing Visitor Data?
As you search the Internet, you probably visit many sites that offer free newsletters, reports, weekly updates, and more. And while this may seem like a lot of work, there is a reason so many businesses and organizations offer this information: They are capturing site visitor data to create customer relationships and grow sales. Do […]
Back to Business – Are You Ready?
With Labor Day comes back-to-school and back-to-business. With this in mind, are you dreading your old routine and the cooler months ahead? Well, here are a few things you can do now to make a smoother transition and have more business success 1. Check Your PR Action Plan. Review your […]
How to Avoid PR Rip-Offs
“I just paid a small fortune to a big, PR agency and have nothing to show for it!” “We hired a freelance copywriter, and he took our money and ran.” “I paid a lot of money for media placements. Isn’t that how it works?” Yes, folks. These are just some of the unhappy questions I […]
Are You Losing Sales Because of Your Television?
Ok. You may think I’m nuts, but I’m writing this at 4:45 on a Tuesday morning. I just put three loads of laundry into the washing machine, and I’m now tackling several, SEO writing assignments in addition to this blog. Don’t hate me because I’m a morning person. I had to train myself to get […]
What’s that Smell?
Ahhh. Summer. You sit back in your lawn chair with a cold beverage in one hand, and your favorite book in another. Enticing barbeque aromas waft past your nose, and your stomach grumbles with anticipation. You catch the sweet scent of roses in the garden and the fresh cut grass from next door. But wait […]
5 Ways to Generate Press
As a new business owner, it’s easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you’re about to send is really newsworthy. Will a reporter really care about what you have to […]
Are You Really Ready for that Press Release?
You have your business up and running and are ready to announce it to the world. Hold on! Before you send out that press release letting everyone know about your services, there are three things to keep in mind: 1. Is your site ready? If people see your press release […]
8 Media-Pitching-Tips for Fast and Free Publicity
After optimizing your site for the search engines and pursuing other marketing-efforts, it’s time to use the “power of the press” to boost sales, awareness and credibility cost-effectively. But how do you pitch your story to a reporter? Here are eight quick-tips to help you through the media process: 1. Know Your Targeted Media-Members. Before […]
5 Ways to Create Newsworthy News
As a new business owner, it’s easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you’re about to send is really newsworthy. Will a reporter really care about what you have to […]
Press Release Warning
Recently, someone contacted me about sending out press releases. If you are a new entrepreneur, the first thing you probably think of when you hear “PR” is to send out a press release. And although press releases have their place as media-relationship building tools and announcements, there is a much better way to get some […]