Do You Pass this Web Checklist?
You have your new Website up and running, and are ready to start bringing in sales. Perhaps, you spent hours writing the copy yourself? Or maybe you hired a big, Web company to design a site with all the bells and whistles? Either way, you are not finished:. unless, you did this one, key step: […]
Why Isn’t Your Site Optimized?
Is your site optimized for the search engines? If not, does one of these statements sound familiar? I don’t need SEO. It’s too expensive. I was ripped off by SEO in the past. Well, here’s the cold hard truth about SEO: You need search engine optimization to compete. What happens right now when potential customers […]
Do You Have a “We” Site?
Welcome to our site. We are the leader in widgets. Our widgets are the best. We use innovative technology. You should buy our widgets because blah, blah, blah. Yes, this is terrible copy for your site. But look at all the businesses out there that use this kind of language. And while you may not […]
Resolution, Shmezolution! How to Reach 2011 Biz Goals
Woo Hoo! It’s the New Year. Did you make a resolution to lose weight, stop smoking, or get in better shape this year? Maybe you want to start your own business? Well, as most of you know, it can be very difficult to keep a resolution. I always like to think of resolutions as long-term […]
Avoid PR and SEO Rip-Offs
It’s time for holiday fun, sales: and scams. “I got ripped off! Can you help?” I’ve heard this so many times: good business people spending a lot of money on big companies or agencies and seeing little results. As a business owner who started her business with nothing, I HATE to see other business owners […]
2 More PR Myths – Busted!
You can still get PR even if you don’t have a lot of money. Remember my post from last week? Well, here are two more myths: shattered! Here’s the scoop directly from my new book, “Simple Publicity ““ How to do your own public relations to boost sales, awareness and credibility fast: without spending a […]
4 Scary PR Myths – Busted!
As Halloween approaches, are you scared about the future of your marketing and public relations activities due to a bad experience in the past or a minimal budget? Don’t be! After hearing from many entrepreneurs who were “taken” by a big agency or just didn’t have the money to pursue PR activities, I decided to […]
Update Your Site Recently?
I’m swamped with new client work, optimizing Web sites and SEO copywriting this week, so I’ll keep it short. But I wanted to share a question with you that I’m asked often: How often do I need to update my website? Well, the answer is, if you have not updated your website in the last […]
Why Isn’t Your Site Showing Up on The Search Engines?
“My site is optimized for the search engines, and it’s not showing up online.” Yep. I hear this a lot. And unfortunately, I have to tell a lot of entrepreneurs that they just wasted money. And maybe you are going through this too? You just spent a lot of time and money on a search-engine-optimization […]
Google Instant and Your SEO Strategy
The new Google Instant promises to make searches faster and easier, and you’ll be able to see results as you type. But what does this mean for your search engine optimization (SEO) efforts? Well, first of all, if you are overwhelmed with all of the information you hear about search engine optimization and have stopped […]