Update Your Site Recently?

I’m swamped with new client work, optimizing Web sites and SEO copywriting this week, so I’ll keep it short. But I wanted to share a question with you that I’m asked often:

How often do I need to update my website?

Well, the answer is, if you have not updated your website in the last few days, you may be losing out on a lot of new business. Now, this may seem like a lot of work, but it may be a matter of adding some SEO copy, fixing an error or adding a news item.

To start, take a moment to review your site now.

Is it speaking to the needs of your customers or does it focus on product and service features?

People want fast information that is cost-effective, credible and helpful. If potential customers can’t find what they need on your site within seconds, you’ll send them right to the competition ““ and this is a big problem.

Instead, make it easy for site visitors to find solutions. Now, I know you have other priorities, and updating your website may be a huge project. But it doesn’t need to take a lot of money.

Simply take some time to review your site with your customers in mind, and remove all of the content that they just don’t care about.

Check for:

Long-winded company information;
Unnecessary technical details about all of your product and services;
Grammatical errors and misspellings;
Old news and information;
Requests for private information; and
Any boring content that doesn’t benefit customers!

Just by spending a few minutes looking through your site, you may find some big mistakes that can be fixed quickly and boost traffic and conversion rates fast.

Then, you can turn your focus to the bigger SEO projects, articles, podcasts, newsletters, and other online activities on your list to help grow sales.

This is just one of the many questions I am asked often. That’s why I wrote, “Simple Publicity ““ How to do your own public relations to boost sales, awareness and credibility fast: without spending a lot of money.”

Well, I hope this is helpful. I’ve got to get back to work ““ even if it is 6:00 in the morning!

For more information, please check out www.rembrandtwrites.com and my brand, new newsletter subscription.

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