Is Your Content a Treat?
BtoB Content Strategy That Makes Your Customers Want More
Happy Halloween! Soon, the streets will be filled with witches, goblins, zombies, and ghouls screaming “Trick or Treat!” It’s a fun statement, but it can also refer to your content. For instance, when was the last time you reviewed your content to see if it’s actually a treat or scaring customers away?
Here’s a quick way to find out.
Your Content is a Treat if….
1. It’s all about the customer.
Are you giving your customers valuable content they can actually use? This means you talk about solutions to their specific needs instead of just giving stats about how great your company is.
2. It actually works.
Do your Website links actually work and bring up information quickly? Is the appropriate call-to-action there along with contact information? If not, you are making a bad impression and wasting your customers’ time… and yours.
3. It’s easy.
Do your customers know what to do to get the information they need? Add the appropriate content, social-media links, “Shopping Cart” button, and more. Make it super simple for Website users to find benefits, buy your products and services and share the content with others.
This is not rocket science, folks.
Yes, there is a massive amount of information out there about BtoB content strategy. Instead of getting overwhelmed, keep it simple. Find out what your customers want and give it to them in an easy, quick way.
Do this, and all the customers will come to your house for the best candy around!
Now, what are you going to do to improve your content?
For help, check out the content strategy tips here.