Data and Publicity Equal Small Business Success
Turn to Data for Free Publicity in 2021!
If you are starting 2021 with limited funds for your business, turn to good data and publicity. With a little time and effort, you can generate positive, word-of-mouth that won’t cost you a cent in advertising! So, where do you begin…
Data is key to PR success.
All of the Zoom meetings, social media requests, marketing, budget restraints, and more that you have to deal with on a weekly basis can be overwhelming. The last thing you want to do is add more to your daily obligations.
Well, the good news is that your public relations’ data collection process doesn’t need to be difficult or expensive. Just put some time aside to get organized and ask a few questions…
What Data Do You Need?
Find the media contacts at relative print and online publications, podcasts, radio programs, television shows, etc. that cover your industry. Once you discover these individuals, it’s important to record all of their contact information and review their social media posts, story archives, and more to learn as much about them as possible. This data can be easy to find online. However, it changes on a regular basis, so this research is an ongoing process. With this in mind…
What’s A Simple Way To Handle All Of This Information?
As you can imagine, this PR media collection process can take a lot of time. There are several tools and services available to manage this for you, but they can be expensive. If you’re on a tight budget, check into having an intern, virtual assistant, or someone else gather this data for you.
Just create a simple spreadsheet in your favorite application that team members can easily access and use. Add columns for all of the media information you want to include along with space for notes and comments.
Then, instruct your researcher on the process. Tell them that you want to find out as much as possible about the media members who cover your industry and to fill in the blanks on your spreadsheet.
Read the data and learn about each media member on your list. Discover what they like to talk about and create stories relevant to their specific needs.
Remember, they want valuable, unique and entertaining information to share with their audiences.
When ready, contact them with your personal pitches, conduct the appropriate follow-up and repeat the process.
Data And Publicity Are The Perfect Match!
If you want publicity to boost sales and positive awareness for your business this year, use data to your advantage.
Take the time and effort to find the right media members who will want to learn about your business. Capture their data and review the stories they produce. Then, you’ll be able to provide them with valuable insights, develop long-term media relationships and create PR campaigns that are both cost-effective and successful.