Enter Awards for Great Publicity-Part 2
On Tuesday, I told you a little bit about entering awards to help boost publicity. Now, if you are not a good writer, you may want to have a different team member or freelancer work on the application for you.
Do You Have the Time?
While many award-applications request very little information, others can require essays, business-growth statistics, photos, interviews, videos, and more. It can take some time to review requirements, gather appropriate data, write responses, and prepare the actual entry.
Prepare in Advance
To make it easier, you may want to add the award-entry deadlines to your yearly calendar. This way, you can set time aside in advance to prepare a great entry and improve your chances of winning.
Now, you may avoid award entries due to the time and resources necessary for the applications. But you are missing out on a great opportunity ““ especially if you own a relatively unknown company.
Not only is the potential publicity worth thousands in advertising dollars, but you simply can’t purchase the third-party recognition. Don’t forget that if you win, you can entice new customers with your award credibility in your marketing materials and website copy!
If you’d like more information on copywriting or PR, feel free to comment below or visit www.rembrandtwrites.com. I’d love to hear from you!