Got EI PR?
Emotional Intelligence Is A Major Part of Public Relations Success. Are You Using It?
As you work on your marketing and prepare emails, newsletters, ads, social media posts, and other digital marketing, don’t forget two important tools to get better and faster results. Just remember EI PR:
1. EI
How much did you use AI, or artificial intelligence, to create your messaging?
Before you publish your content, be sure that it includes Emotional Intelligence, or EI, too. While AI is great for developing content fast, it completely misses the human touch that shows emotion, personal stories, and insights. AI has no idea what’s in your head, and this is the information that:
• Provides value to your target market;
• Shows you are a human being; and
• Causes others to know, like and trust you.
Without it, you will face challenges growing your business or practice.
Depending on your personality type and beliefs, sharing EI may be difficult for you. Just think about things you feel comfortable talking about… the funny thing your son did at the grocery store last week, your opinion about a certain industry trend, news item, or television show, how you spent the weekend participating in your favorite hobby or sport… the list goes on.
Show that you are a human being and not just a businessperson sending a digital message!
2. PR
PR, or public relations, is about the communications you have with all of your audiences… internal and external.
Take your personal stories and insights with EI and add these to your news content. For example, write a press release and distribute it on the web, but also send personal messages to targeted media members.
Provide valuable information recipients will want to share with others… from one human to another. This way, you represent yourself as an expert AND A PERSON who wants to be helpful and provide value… not one of the thousands of email press release “pushers” they deal with every day.
EI PR with Digital Marketing Gives You A Competitive Edge!
When you add EI and PR to your digital marketing strategies, you set yourself apart from competitors.
Why?
You are sharing personal insights and stories that are unique to you. No one can copy them or use them to communicate with potential clients, patients, media members, and others. You stand out as the human being people want to work with now and in the future. So, is your marketing missing EI-PR?