Got Public Relations For 2026?
Happy 2026! Do you have PR, or Public Relations, on your agenda for success?
Well, you may not know what it is and why you need it!
“Public relations” does not mean “press release.” It does not mean that you send out a press release and wait for the phone to ring… and then give up on it. No, public relations is a valuable tool you can use to have a competitive advantage and reap benefits you can’t get in any other way…
What is Public Relations?
Public relations is all about the “relations” and communications you have with everyone relative to your business or practice on a regular basis. It involves sending out a cohesive message across all mediums… especially to the media.
Specifically, what is the main message you send out to your customers, clients, patients, employees, associates, investors, sponsors, media members, and more?
All of your social media posts, direct mail pieces, marketing and sales correspondence, online content, and promotions need to work together and send a cohesive message.
After all, “a confused mind doesn’t buy.” Also, all of your communications should have a solid “end in mind.” What happens after you send out those marketing messages, post on social media or get a feature story in your local newspaper? What is the call to action?
Without the back-end process in place to capture leads and information, there is no way to track what’s working and what isn’t. Without this data, you can’t change your messaging to meet the needs of your target market, so you end up wasting, time, money and resources.
Cohesive messaging is at the core of public relations. Then, you can…
Reap the Benefits of Public Relations Today.
Messaging that resonates with your target market that is unique to you and your business and practice is at the core of public relations. When this is done correctly, media members and influencers share your stories and news with others because it is valuable to their audience members. This equals third-party credibility you can’t get any other way. You don’t pay for these media mentions and having others talk about you and spread the word about you and your business or practice. When you do, it turns into advertising.
In fact, one organic media story can be worth thousands of dollars in advertising, catapult you to the top of the search rankings, send people to your website, and make a significant difference on your overall sales. Yes, that’s right. When done correctly, good public relations can be an important part of your success. The best part is, anyone can implement PR practices, and it doesn’t cost money. You just need to spend the time necessary to research, practice, learn how to communicate with the media and do the appropriate follow-up.
PR Is The Competitive Edge You May Be Missing!
Yes, good public relations takes time and effort. But if you send out cohesive, interesting and valuable messages to your public, and your competition doesn’t, you can gain an edge. After all, if your targeted audience members see and hear others talking about you and sharing your latest news, and your competition is nowhere to be seen, who do you think they are going to want to learn more about?
Public relations has to do with much more than sending out a press release. But if you take the time to learn how to create, distribute and track valuable, entertaining and newsworthy messages to your audiences, you can save thousands of dollars and hours and obtain third-party credibility that skyrockets your success and leaves your competition in the dust!
Now, that’s how you start the New Year with a bang!