How to Choose a Copywriter-4 Quick Tips

On Tuesday, I shared some reasons for hiring a copywriter (instead of writing your marketing materials and website copy yourself).

More experienced copywriters can be very expensive. But they usually provide copy that increases sales for your business…amounts that far exceed their fees.

With this in mind, here are few tips to  help you find the right copywriter to fit your needs:

1.  Conduct  research.
Ask  business associates and pertinent writing and trade associations for referrals (e.g. Direct Marketing Association, Better Business Bureau, etc.)

2. Search online.
Use the Internet to  find someone who specializes in your niche or products and services. Enter keywords and check online forums in your industry for suggestions and referrals.

3. Check references.  
Once you have some potential candidates to choose from, review their work samples. Also contact some of their previous clients to discuss their work ethic, results,  project deadlines,  and other important qualities.

4. Communicate upfront.
Before hiring a copywriter, be sure to discuss specific deadlines, goals and fees upfront to avoid negative surprises later. Si
gn appropriate contracts or agreements in advance. And you may want to start with a small project first and then go from there.

It’s a good idea to  keep communications open. Set expectations to help reach  goals  and create a positive working  relationship.

A Final Note
An experienced copywriter  can help you communicate your key messages,  optimize various elements in your print and online marketing materials and  grow sales faster.

Take the time to  find the right copywriter for your specific needs, and your business  will always be one step ahead of the competition.

Thanks for reading, and check back for additional tips.

In the meantime, feel free to contact me at for more information.

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