Did You Get Ripped Off with PR and SEO?
3 Questions To Ask Now About Your PR and SEO services
I get many referrals from small business owners who spent a fortune on a top, PR firm or search engine optimization, SEO, services without seeing any results. They spent a lot of money purchasing “well known” services, and now they are weary of hiring another professional to help them.
Don’t Let This Happen To You!
Just because you hire a “top name” in PR or SEO services does not mean you will get results. But if you are an entrepreneur, you just don’t have time to babysit the consultants that you hire. With this in mind, here are….
3 Questions to Discover if You Are Getting Ripped Off with SEO and PR Services
1. Are you seeing results?
Is your PR and SEO consultant or services communicating with you on a regular basis? You should get a monthly report to see what is going on with your PR and SEO activities. If not, ask for one!
2. Have you been waiting a long time for things to happen?
Yes, it takes time to prepare a complete, public relations and SEO campaign. However, there are things your SEO and PR people can do right away to start generating online awareness and buzz. If it takes more than a month to see some kind of results, ask for a timeline of activities and why it is taking so long to get some online attention!
3. Are you paying for unknown services?
What exactly are you paying for? While it’s customary for PR agencies to be paid by retainer, make sure you are not paying for a huge mark-up on outside services like press-release-distribution services, SEO advertising, media research, and other services. Also, find out exactly who is working on your account. You may be paying for a big, well-known agency to do your PR, but if you have a new hire or intern working on your account, you are paying too much!
Get the Right Help.
Good publicists and SEO strategists often charge high rates for their services, but if they know what they’re doing, it’s well worth the money. After all, one, well-placed article can mean thousands in new sales, and one SEO press-release can introduce you to a worldwide audience of new customers. However, there are many people out there giving PR and SEO professionals a bad name.
With this in mind, review your current PR and SEO activities and know what is going on. If you aren’t seeing results, it’s time to ask questions and get answers. And if you have been ripped off by a PR or SEO service, please do not disregard these services for the future. Instead, conduct more due diligence and find new professionals who can actually help you meet your business goals. (Perhaps, you can ask them to start with a test project to reduce your risk and see how your working relationship develops.)
After all, if your competition is using public relations and SEO, and you aren’t, you could risk losing sales and valuable, new customers.