What Is Really Going On With Your Press Release?
Surprise! It may not be what you think!!
You have news to share and find an inexpensive service to distribute your press release to the media. They promise many listings on top sites fast, so you decide to hire them… but hold on!
3 Big Questions To Ask Before You Use a Press Release Distribution Service
1. Where Is Your News Going?
Some press release distribution companies will post your news on as many sites as possible… no matter the quality of the site. They may even create fake websites (that may be temporary) to make it look like your news is getting some good publicity online.
This is why you need to find out where your news will be distributed before you buy. After all, if you spend the money, and your news appears on websites that have little credibility, what does that say about your business?
Instead of distributing news to build positive awareness for your business, you can do just the opposite and end up creating a bad first impression!
2. Who Is Distributing Your News?
In addition to where your press release is posted, also review who is posting it. Most press releases show a name and link to the person or business distributing it, and that information is directly associated with your business.
What name and link will appear with your press release?
Where does that link go?
Is it a link to a marketing site, a company that has no credibility or (gulp!) possibly a spam site that collects information?
Investigate the business that will distribute your release before you hire them!
3. Do They Use Templates?
You’ll find that some inexpensive press release companies use the same templated information for all of their clients. They simply replace the names and information in a template press release and repeatedly distribute it to the same list.
This means that your competition may appear with almost the exact same press release that you have… in the same places! (so much for having a competitive edge with your news!)
If it sounds too good to be true, it probably is!
When it comes to public relations, you get what you pay for. While you may receive “great deals” in your inbox that discuss fantastic news distribution at low prices, do your due diligence before moving forward. You’ll probably find that if you spend more, you’ll have much better results.
What if you don’t have a budget for a more expensive distribution service? Do it yourself!
Conduct research and contact media members directly with your news story. This way, you can target the appropriate people and share your unique information at the right time. Best of all, you’ll create personal relationships for the future, and that’s how you really get the positive media attention that will help your business grow!