7 Real Estate Copywriting Mistakes That Steal Sales
REALTORS®, is your content sending customers to the competition right now?
Real estate copywriter Melanie Rembrandt give you secret insights to boost sales fast
As a real estate professional, you post content on a daily basis. You post new listings, social media posts, articles, blogs, emails, and more.
But, your copywriting may be hurting your business right now!
Are you guilty?
Discover if you are losing customers to the competition with this quick checklist…
7 Real Estate Copywriting Mistakes That Steal Sales
1. Offer boring content. Yawn!
Whether you are listing a simple property or something luxurious, your content needs to sell.
Look at all the benefits your property has to offer and focus on how they will help the potential buyer.
What’s in it for them?
Don’t focus on the features. Focus on the benefits of those features. It’s worth the time and effort.
2. Use unbelievable words.
Are you using the same old content for all of your listings?
This home is “comfortable,” “charming,” “near shopping and freeway entrances,” “luxurious,” etc.?
People know what these terms “really” mean because they’ve read them so many times.
Seriously. How many places have you seen noted as “luxurious” when they are far from it?
Plus, we all know that “comfortable” and “charming” are nice words for “small”!
Now, you may not be using these “tired” words, but you get the idea.
3. Miss Errors.
While you may be in a hurry to get your copywriting out, check for errors before it goes live.
If there are misspellings and/or grammatical errors, people notice.
What type of first impression do you want to make?
4. Write we, we, we!
“We are the best in town.”
“We won a bunch of awards.”
“We are the leaders”… blah, blah, blah.
No one cares.
Stop talking about you and your business, and focus on what you can do for your customers!
5. Make it difficult to read.
Is your content user-friendly?
People need to be able to skim your content and know the key elements right away.
Ensure that the top benefits stand out in a natural way that readers will easily understand.
Use short sentences, bold key phrases and read your copy aloud to see how it sounds.
Also, have a single call-to-action so people know what they need to do after they read your copy.
6. Avoid search engine optimization.
If you’re not using SEO in all of your content, you are missing out on a huge opportunity.
When people type your keyword phrases into the search engines, you want your business and listings to come up first.
Without optimizing your content accordingly, you lose sales to the competition. Period.
7. Post it and that’s it.
If you just publish your content and wait for results, you are wasting time and losing sales.
Instead, write all of your content with a certain goal in mind, and have a tracking mechanism in place (Google Analytics, specific link for call-to-action, etc.).
This way, you can see if your content is popular or not when it goes live. If people aren’t clicking on it, you can make changes immediately to improve the results.
Is your real estate copywriting losing money to the competition right now?
By making some simple changes, you can turn your boring copywriting into a huge sale tool.
Write interesting content that focuses on the benefits for your target market. Make it user friendly, use search engine optimization keywords, check for errors, and track results.
This way, you’ll boost site visitors, create a good first-impression and be able to see what works best to see sales soar!
What are you going to do right now to improve your real estate content?
We provide a unique combination of SEO content marketing strategy, publicity and real estate copywriting that brings results fast!
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