Enjoy A Sales Boost This Summer
Your New Customers Are Waiting!
The summer sun is calling you away from your desk, but that’s no reason to stop pursuing new sales… especially if your numbers aren’t looking so great.
There are plenty of customers out there who need your products and services… so why don’t you hear your phone ring or see more online purchases?
Well, you may be too close to your business to see obvious issues!
- Do potential customers even know you exist?
- Are they aware of what you have to offer them?
- Do they know why they should choose your products and services over the competition?
If you aren’t sure about these answers, have a friend or associate outside of your organization review your website and marketing materials.
Then, listen carefully to their feedback… the good, the bad and the ugly.
If you don’t like the answers, try these…
Communications Ideas to Jumpstart Sales.
• Act differently.
Are you doing the same marketing year after year and expecting different results?
They say that’s the definition of insanity! Instead, why not create new ideas and take action?
Do you listen to friends and family members who shoot down all of your ideas?
Unfortunately, jealousy and fear can get in the way people supporting your endeavors. Instead, surround yourself with a supportive network and stop listening to the naysayers! (For inspiration, check out the stories behind Good Humor Ice Cream, Thomas Edison, Dr. Shirley Jackson, Mária Telkes, and more!)
Success comes from being able to stand out from others with unique messaging.
That’s why it’s important to spend some time thinking about why your business is different and how you solve customer problems.
Once you know this, you can develop messaging that really resonates with your target market.
If you’re stumped on what to do, look at what your competition does and do the opposite!
• Test new mediums.
There is no reason to spend a fortune on new marketing strategies. To reduce expense and risk, try different types of messaging using various mediums in small batches.
For example, create a new email series, social media campaign, direct mail piece, press release, newsletter, or other form of communication and track the results.
If it doesn’t work, try changing the verbiage or media venue and test it again.
This is an ongoing process that helps you target exactly what your customers want without wasting resources.
• Follow up.
Do you follow up with customers and ask them for feedback, referrals and more throughout the year?
What about birthday, anniversary and special holiday promotions just to let them know that you care?
People like to do business with others whom they know and trust so if you don’t have these communications in place, it’s time to get going.
After all, this is just a matter of picking up the phone, sending out an email or writing a quick note. These are simple gestures that are extremely cost-effective and help you build valuable, long-term relationships with customers now and in the future!
New Sales Are Out There.
You hear doom-and-gloom stories via the news, industry websites, co-workers, and more on a regular basis. And the fact that your sales numbers aren’t the greatest doesn’t help.
But that’s no reason to stop pursuing new sales. Instead, take a positive approach!
Create fresh, new ideas to promote your unique qualities and all the benefits you offer to solve customer problems. Then, communicate these messages via different mediums in test batches to see what works best.
Your sales will start to rise, and then you can really enjoy that summer vacation!
Do you want to boost sales, awareness for your business? Check out my new FREE video series here, “A Minute with Melanie” here!