How to Focus Your SEO Efforts

Overwhelmed with SEO Options?

There are many choices available when it comes to search engine optimization, or SEO, and you probably have many questions:

  • Should you do your own SEO or hire a firm?
  • Is SEO worth it?
  • Will you be able to get to the top of the search engines?

With all of the services, tips, articles, expert insights (including mine!), updates, and more, it’s enough to make your head spin. If you are starting to feel overwhelmed, but feel you need to take advantage of SEO to get more people to your site, here’s a simple question that will help you focus:

What are you trying to accomplish?

If you are a new organization, and you simply want to get people to your site, ask yourself these questions:

  • Do we have a budget to hire a professional SEO expert?

If you don’t have any funds to hire an expert, know that SEO takes time and effort.

  • Can we use other tools to get people to our site more effectively?

You may want to look at direct mail campaigns, public relations and other, marketing activities. Spend some time thinking about what you want to accomplish and how you can reach that goal. If you are only thinking about SEO, you may close your mind to some other activities that will help you save time and money, and reach your goal faster.

Keep it Simple.

This blog is short, but it’s a reminder to focus. Start your SEO efforts by thinking about your overall goal. Then, you can research all of the information and services available to see what will work best to get the specific results you seek.


Do you need help getting organized with your SEO, social media and SEO activities? Please let me know here.


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