The Top 10 Things a B2B CMO Needs to Know to Improve PR Firm Results
Here’s a handy list to improve relationships and sales all year long As seen in B2B News Network How do you improve PR firm results? If you are a CMO at a large, B2B organization (or simply oversee the marketing functions at your company), you are probably working with a public relations firm to help promote your business. This way, […]
Continue reading...Why Isn’t Your Publicity Working?
Yesterday afternoon, I received another call from a small business owner who hired a publicist and received little to no results. And another entrepreneur e-mailed me to tell me that his press release didn’t capture any media attention…so with this in mind, what happened? What Makes Public Relations Work? If your PR activities are not […]
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