Where’s Your Power?
With all of the ugly economic-news, the recent earthquakes and the snow and rain, it can be easy to feel sad. But the good news is: the economy can get better, you can prepare for natural disasters, and spring is just days away: And best of all, you are in charge of your own feelings. […]
Continue reading...Got Word of Mouth Publicity?
Do you think of social media first when it comes to word-of-mouth-marketing? Well, before you start tweeting, posting photos on Facebook and adding videos to YouTube, tell your story to the media. After all, if your business is featured in a major news-story on radio, television, print, or online, you can build buzz while obtaining […]
Continue reading...10 Questions Never to Ask a Reporter
When you prepare to contact a reporter, it is essential to conduct some research first. Media members receive hundreds of calls and e-mails each week, and you want to make a good, first-impression without being annoying. To stand out and get your story heard, here is a simple reminder of ten questions you should never […]
Continue reading...A Rose by Any Other Name is… Unethical?
Chocolate. Jewelry. Cards. Ethical Roses. Ahhhh. All nice things for Valentine’s Day: Wait, ethical roses? What the heck is an ethical rose? Well, that’s exactly what I thought when I was driving home from a meeting and listening to a very interesting radio spot. According to the announcer, we need to buy “ethical roses.” No, […]
Continue reading...How’s That Resolution Going?
Did you make a New Year’s resolution this year? How’s it going? Well, if you’re having a tough time keeping your resolution, how about creating goals instead? I know. I know. You’ve heard it all before. Well, I once felt the same way. But actually writing down your goals can have a significant impact on […]
Continue reading...What’s Your “Lucy” Moment in Copywriting, Marketing or PR?
Last week, I was on a much-awaited, exclusive teleconference with a well-known and very successful business and marketing consultant. As the call began, the tips and ideas started flowing, and I feverishly took notes and tried to digest all of the information. Everything was going really well, but then:things started to get ugly. About half […]
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