Got Word of Mouth Publicity?
Do you think of social media first when it comes to word-of-mouth-marketing? Well, before you start tweeting, posting photos on Facebook and adding videos to YouTube, tell your story to the media. After all, if your business is featured in a major news-story on radio, television, print, or online, you can build buzz while obtaining […]
Continue reading...10 Questions Never to Ask a Reporter
When you prepare to contact a reporter, it is essential to conduct some research first. Media members receive hundreds of calls and e-mails each week, and you want to make a good, first-impression without being annoying. To stand out and get your story heard, here is a simple reminder of ten questions you should never […]
Continue reading...A Rose by Any Other Name is… Unethical?
Chocolate. Jewelry. Cards. Ethical Roses. Ahhhh. All nice things for Valentine’s Day: Wait, ethical roses? What the heck is an ethical rose? Well, that’s exactly what I thought when I was driving home from a meeting and listening to a very interesting radio spot. According to the announcer, we need to buy “ethical roses.” No, […]
Continue reading...How’s That Resolution Going?
Did you make a New Year’s resolution this year? How’s it going? Well, if you’re having a tough time keeping your resolution, how about creating goals instead? I know. I know. You’ve heard it all before. Well, I once felt the same way. But actually writing down your goals can have a significant impact on […]
Continue reading...What’s Your “Lucy” Moment in Copywriting, Marketing or PR?
Last week, I was on a much-awaited, exclusive teleconference with a well-known and very successful business and marketing consultant. As the call began, the tips and ideas started flowing, and I feverishly took notes and tried to digest all of the information. Everything was going really well, but then:things started to get ugly. About half […]
Continue reading...What Are You Doing for the Holidays?
Congratulations! You’ve made it through the unique challenges 2009 had to offer small business owners, and now it’s time to celebrate. With this in mind, here are a few tips to have a G-R-E-A-T holiday: G: Give Back To The Community. Volunteer to help a local charity. Donate your used clothing and other items to […]
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